“I can’t believe how long it takes to get a coffee in this town!” While this is a pretty innocuous statement, you might feel differently if it came from your favorite coffee brand’s Twitter account. You might also wonder who was in charge of updating that account, and who dropped the ball on screening its tweets. If you’re a social media manager or part of a social media team who uses a Twitter dashboard as part of your toolkit, pay attention to this golden rule: know your accounts, or face the consequences.
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