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Posts Tagged ‘Rupert Murdoch’

Your New Year Wish Granted: Rupert Murdoch Signs Up For Twitter

Rupert Murdoch is tweeting, possibly signalling his readiness to take over yet another medium. The 80-year-old media mogul has been sending dozens of tweets since signing up on New Year’s Eve – and despite getting into a bit of hot water with his (fake) wife’s account, he’s still tweeting up a storm.
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The Sun Newspaper Is ‘Hacked’ On Twitter, Sends RIP Message To News Of The World

It hasn’t been a good week for Rupert Murdoch and News International.

On Monday the Fox News Politics account was hacked on Twitter. And on Thursday, the world (and Twitter) was rocked by the announcement that the 168-year old News Of The World newspaper would be closing its doors forever, after being unable to refute claims that the paper authorised hacking into the mobile phones of murdered schoolgirl Milly Dowler and the families of 7/7 bombing victims, amongst thousands of others.

The final issue of the News Of The World has been published today. And perhaps fittingly, the publication’s sister paper, The Sun, was been ‘hacked’ on Twitter, with the hijacker using the platform to send a supportive message to the News Of The World, while attacking those who they perceived helped bring about its downfall.

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What Price A Truly Social Media?

Currently we are privy to a large amount of speculation about the future of the newspaper industry. Some pundits (and editors) are suggesting the only way that print can survive in anything like its existing format is to start charging for online content. Advertising, they say, as a consistent form of revenue, is not enough. This perception would seem timely; News Corp just announced a 97 per cent slump in profits in its newspaper division.

Others feel that charging for what has, with one notable exception, always been free content would actually have the opposite effect for the industry, and likely expedite its demise. The Guardian is currently running a poll asking their readers if they would pay to read newspapers online (any newspapers – not just The Guardian). At the time of writing, a commanding 87.4% say they would not.

In September 2005, The New York Times premiered its TimesSelect subscription model for part of its online content. The service was priced at $7.95 per month, or $49.95 per annum (while being free to existing print subscribers and students), and was a resounding failure. People hated it. Others subscribed, took the content, and then made it freely available to all. So is the way of the internet. Two years later, the Times announced it would stop charging for access.

I have to admit, I side with the majority on this issue. Unless it is priced at an absolute pittance – and I mean literally pennies a day – paying for newspaper content as is is not something I can see myself doing. Others, it appears, would agree.

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