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Posts Tagged ‘sales’

LinkedIn Is 4X Better At Converting Leads Than Twitter [STUDY]

Businesses use social media for a variety of reasons, but they often share one thing in common: they’re looking to convert likes, follows and connections into leads and sales.

There is a big debate in the social media world about which network and strategy works best to benefit businesses, but new data shows that LinkedIn might just be the network of choice for connecting B2B companies with their customers.
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Social Media 101

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Twitter Beefs Up European Presence, Seeks 12 New Hires In Dublin, London

Twitter is expanding its sales and marketing branch, and fast.

The company has just posted 12 new positions on its job board, all for its Dublin and London offices.
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Twitter Drove A Paltry 2% Of Cyber Monday And Black Friday Traffic

For those of us that foresee Twitter becoming an increasingly important tool for brands and marketers, these numbers don’t feel right: Twitter only drove 2 percent of traffic on Cyber Monday and Black Friday.
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eMarketer Downgrades Twitter’s 2011 Ad Revenue From $150 Million To $139.5

Twitter has been slow to expand its advertising products, which is part of the reason why eMarketer has adjusted its forecast for the company’s 2011 advertising revenue. Projected to be $150 million in January of this year, the recent report suggests that the actual 2011 ad earnings will be closer to $150 million.
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Two Of Three Twitter Users Say Retailer Tweets Influence Purchase

If you’re a merchant and you’re not on Twitter, now’s the time to set up your account. Two of three Twitter users say they have made a purchase which was influenced by Twitter.
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Twitter’s London Office Taking Shape With Relocation Of First US Employee

It’s been a long time coming, but it looks like Twitter is finally making some moves to start their rumored London offices. A former San Francisco Twitter employee has just transfered to the UK – but where exactly is anyone’s guess.
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