If you needed proof that all of your tweeting was helping your website, this study from Searchmetrics should clarify things: tweets, Facebook likes and other social signals do appear to have a large impact on search engine rankings.
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Twitter has inked a deal with Russian search engine Yandex to provide real-time search results to the leading search engine in Russia. The deal will give Yandex access to all public tweets directly from the firehose.
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Two weeks ago, Google let its deal with Twitter expire, effectively eliminating its Realtime Search results and the prominence given to tweets when users searched for news items. Now, rumors have it that Twitter isn’t playing the jilted partner for long – they’ve already entered into talks with Google’s rival, Microsoft’s Bing, to extend a similar service.
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In December 2010, Google and Bing confirmed that Facebook and Twitter affected search rankings. And although marketers suspected as much for some time, the confirmation seemed to signal the ushering in of a new, more social internet. Now, SEOmoz has released some interesting data about just what social signals Google and Bing take into consideration and how much influence they have on search engine results – and Twitter, it seems, isn’t as big of a deal as everyone thought.
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