Learn how to maximize real-time marketing opportunities at AllTwitter Marketing Conference, June 4 in San Francisco. Explore how your businesses can — and should — approach Twitter to drive engagement, awareness, and sales. Learn more.
Less than a week after it rolled out its official image sharing service to all users, Twitter has opened up its media uploader API to developers. And many are speculating that this is the biggest nail in the coffin of current Twitter image uploader services Twitpic and Yfrog yet.
When it comes to content that’s shared around the web, Twitter is among the major forces driving click-throughs. While it doesn’t quite compare to Facebook, Twitter does send just about the same percentage of click-throughs on shared content as email does – and email has decades on Twitter. Read more
The real-time web has created new forms of communication, not the least of which is the lightening fast cycling of news stories, trends and topics on Twitter. For us Twitter addicts, logging off at 11pm often means you’re reluctantly missing out on dozens of new trending topics and shared links. Matt LeMay of bit.ly thinks that it’s this fear of missing out (which he dubs FOMO) that drives us to share and engage with content. Read more