It might come as a surprise to learn (if you’re not among the sneaker-obsessed) that people actually line up – and even riot – to get at the latest pair of Nikes.

The world-renowned shoe maker is now taking steps to eliminate the frenzy surrounding each of its new footwear launches, by setting up a Twitter RSVP system. They’re hoping that this will get the sneakers into the hands of eager fans, without all that kicking and hair pulling that comes with frantic parents trying to get their kids the latest kicks.
Read more