Did you know that 43 percent of small businesses dedicate six or more hours per week to social media, and that, in the past year, four times as many SMBs have increased their social media budget compared to those are spending less?

Facebook is still king – 90 percent of small businesses have a Facebook Page – but almost three-quarters (70 percent) use Twitter and one in five tweet several times a day.

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Many small businesses have come on board the Twitter train. It’s a low-cost, effective marketing solution for one-person operations, small start-ups and other shops that can’t afford a prime-time Super Bowl ad.

The folks at Future Simple took a look at the most retweeted tweets from the small business community over the last year, and put them in an easy-to-read infographic.
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Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels such as Twitter and Facebook can deliver just as much (if not more) value for independent, mom and pop businesses as they can for national and international brands.

Of course, it’s one thing to use social media, but quite another to use it effectively. So how have independents fared in building their online presence?

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Social media channels such as Twitter and Facebook are providing new opportunities for brands and organizations of all sizes, but small business in particular can take advantage of these platforms to amplify their voice and presence, increase visibility and drive awareness, leads and sales.

This infographic from Crowdspring looks at the ways that small business is using social media.

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