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Posts Tagged ‘small business marketing’

4 1/2 Things You Need To Know About Small Business Marketing In 2014 [INFOGRAPHIC]

4 1/2 Things You Need To Know About Small Business Marketing In 2014 [INFOGRAPHIC]

Did you now that four in five (79 percent) of small businesses spend less than two hours per week on Twitter?

Why? Time. Rather, the distinct lack of it. With 96 percent of SMBs having five employees or less, social media is still a luxury. Around half spend less than two hours each week on Facebook, email or even their website, and 91 of SMB owners serve as the company’s primary marketer.

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The Small Business Guide To Social Media Mastery [INFOGRAPHIC]

Did you know that 26 percent of small business marketers dedicate at least one hour to social media marketing each day, and four in five (80 percent) plan to increase their use of social media this year?

Small business has embraced platforms such as Twitter and Facebook, but why? Bottom line: used intelligently, social media can generate a significant return at a relatively low financial entry point. Moreover, it can be used in a variety of ways – 84 percent of SMBs use social media to reach customers, 42 percent use these channels for consumer support and 48 percent have generated business directly through Twitter.

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How Digital Marketing Has Changed Small Business [INFOGRAPHIC]

Here’s an interesting statistic: five years ago, just 10 percent of small businesses were using social media for marketing purposes. Fast-forward to the heady days of 2013, and that number has leapt to 87 percent.

What else has changed for SMBs in the last half-decade?

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