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Posts Tagged ‘smb study’

Studies

Social, Mobile And Staffing Cited As Key Factors For SMB Growth, Says Study [INFOGRAPHIC]

By Shea Bennett on December 7, 2012 8:00 AM

Did you know that 22 percent of small businesses now use or plan to use Twitter in the next year?

That’s according to a recent study from Paychex, which also revealed that, after some initial reluctance and teething problems, SMBs have stared to warm up up to social media – 14 percent favour Pinterest, 25 percent are pro Google+ and more than two in five are use or plan to use LinkedIn (41 percent) and Facebook (42 percent).

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Mediabistro Event

Build a Social Business with the Digital Producer at Anderson Cooper 360°

Keynote Speaker Ella ChickWe're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Studies

Just 35% Of SMBs Use Social Media For Marketing [INFOGRAPHIC]

By Shea Bennett on December 5, 2012 6:00 AM

Word of mouth and good, old-fashioned advertising rank ahead of social media for the marketing needs of the majority of small businesses, reveals a new study.

Hiscox surveyed 500 owners or partners of SMBs in the U.S. and discovered that just 35 percent of small businesses were actively using social media, which was less than half (79 percent) of those that were relying on word of mouth.

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Studies

Less Than 20% Of SMBs Are Using Twitter, Says Survey [STUDY]

By Shea Bennett on September 11, 2012 8:00 AM

Small and medium-sized brands across the U.S. are struggling to implement social media into their business model, reports eMarketer, citing a study from SMB Group.

Less than a quarter (24 percent) of small businesses – defined as those with between 24 and 99 employees – said that they currently used social media in a “strategic and structured way”, and, overall, just 12 percent have an active company Twitter profile.

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