sme social marketing - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Mon, 17 Jun 2013 23:00:34 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Just 32% Of Small Business Owners Think Social Media Marketing Is Effective [STUDY] Social media platforms such as Twitter and Facebook have revolutionised the marketing departments of many brands, but that doesn’t mean that these tools are applicable to all business types. Nor does it mean that social media can effortlessly convert a pig’s ear of a commercial venture into a lucrative sow’s purse. It takes work and it takes effort, but it also takes the right kind of people, and the right kind of business.

Small business owners (SBOs) have perhaps struggled more than any other to successfully implement a social media strategy into their marketing. This is particularly true if the SBO is limited to a local audience for trade. Indeed, a 2012 study has revealed that while 87 percent of SBOs agree that word-of-mouth and customer referrals are an effective marketing tactic, just 32 percent feel the same way about social media, a drop of ten full percentage points from earlier in the year.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/small-business-social-marketing_b36887#disqus_thread http://www.mediabistro.com/alltwitter/small-business-social-marketing_b36887 http://www.mediabistro.com/alltwitter/?p=36887 Wed, 27 Feb 2013 08:00:36 +0000