Hip hop icon Snoop Dogg is urging all aspiring musicians to embrace Twitter if they want to succeed because the platform has become the “number one” tool for any artist.

Snoop, whose real name is Calvin Broadus, credits Twitter with keeping him in the limelight.

“I feel it’s the number one key in music right now,” he says, “Having that relationship with fans where it’s not based on your record label, it’s based on you. When you are tweeting, it’s not about what label you’re on, it’s about you dealing with your fans directly.”

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