The Retailer’s Guide To Social, Local And Mobile [INFOGRAPHIC]
By Shea Bennett on October 24, 2012 2:00 PM
Did you know that 116 million Americans now own a smartphone, and 80 percent of those use their device to access social networks?
SoLoMo (Social-Local-Mobile) is the addition of local information to search engine results to capitalise on the increasing use of mobile, allowing businesses to push relevant offers to customers based on their location. And the results can be unbelievable – smartphones are expected to influence $159 billion worth of sales in 2012.
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Do you tweet at the supermarket? “Like” your favorite brands? Scan QR codes? If so, you’re part of a growing group of social media savvy consumers who use technology to inform their purchasing habits.
They’re the “Big Three” of social media: Facebook, Twitter and YouTube. If you have a solid presence on all of them, you’re well on your way to social media stardom.
Companies offering search engine optimization (SEO) services aim to help their clients’ websites rank higher on Google, Bing and other search engines. But SEO does not exist in a bubble – many agencies are adding social media to their repertoire to help boost their visibility. Just how effectively are they using Twitter, Facebook and other social network?
Does using social media put you and your home at risk? Privacy is a growing concern in the digital age, so it’s important to understand how much information you’re sending out there with each tweet, and whether it’s compromising your safety.
Madonna is doing a huge social media push for her 12th studio album, MDNA, and as part of this massive social campaign the songstress will be answering questions via Twitter tonight at 10p.m. ET.
Americans will head to the polls this November, but part of the elections have already been decided: TV is no longer king when it comes to political ads.
You send a tweet, update a status, pin a picture. There are nearly infinite ways you interact on your favorite social networks. But how do these networks stay in business? Money makes the world go ’round, and even a tweet must have some financial strings attached.
You might see them as annoying, distasteful, uncouth or exasperating, but Twitter bots are evolving. A new breed of bot can make connections between humans and grow its follower count more quickly than some Twitter newbies, having ditched the auto-tweets that try to sell you $89 iPads.
As I tell almost anyone I meet (sadly, even if we’re not even talking Twitter), Twitter lists are one of the most powerful features you’ll ever use. A list enables you to get a snaspshot of a segment of Twitter users who have something in common – say, they’re all social media experts or tech journalists – and puts all of their tweets in one place.




Nadine Cheung
Editor, The Job Post
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