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Posts Tagged ‘social ads’

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

A new study has revealed that a large number of advertisers are planning to shift funds away from traditional ad formats into mobile ads over the next 12 months, but social media spend, both owned and paid, won’t be heavily depleted.

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Blogging

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U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

Independent market research company BIA/Kelsey has forecasted U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11 billion in 2017.

That’s a compound annual growth rate of 18.6%, which means every year over the next few years social ads are only going to grow (way) more prevalent.

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U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

Social media advertising spend is rising rapidly around the world, but new research has revealed that advertisers in North America spend more than twice as much on social ads per user than firms in Western Europe, and close to eight times their counterparts in Asia.

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The State Of Social Ads [INFOGRAPHIC]

Social media advertising is big business – Facebook, LinkedIn and Twitter combined for well over five billion dollars in ad revenue in 2012.

But while spending on social media ads continues to rise – 81 percent of agencies and 75 percent of advertisers implemented social media ads in their campaigns last year – measuring the impact of these tools continues to prove problematic. Indeed, 62 of advertisers, and 70 percent of agencies, are either unsure or flat-out do not know how to measure their social marketing ROI.

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