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Posts Tagged ‘social b2b marketing’

91% of B2B Marketers Use Social Media During Events

91% of B2B Marketers use Social Media During Events

So you’re launching a business to business (B2B) event – what’s the best way to promote it?

Cold calling, radio, TV, traditional ads and paid search are all used by every B2B marketer in the run-up to their show. But after that social media takes over.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.

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B2B Marketers Prefer Twitter To Facebook, 85% To 81% [INFOGRAPHIC]

B2B Marketers Prefer Twitter To Facebook, 85% To 81%

A new infographic from LinkedIn Marketing Solutions, the network’s business development arm, shows that 93% of B2B marketers are using content marketing, 73% are creating more content than they did last year, and 58% plan to increase their content marketing budgets over the next year.

More specifically, the most preferred content distribution platform for surveyed B2B marketers was LinkedIn (confirmation bias, anyone?) followed by Twitter coming out ahead of Facebook, YouTube, and Google+.

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85% Of B2B Marketers Use Twitter [INFOGRAPHIC]

85% Of B2B Marketers Use Twitter [INFOGRAPHIC]

New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.

Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.

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How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

Promoting your business to business (B2B) company’s products and services on social media platforms such as Twitter and Facebook has always proven to be a particularly difficult nut to crack, certainly compared to business to consumer (B2C) marketing, where brand after brand has enjoyed the relatively low-hanging fruit, notably in the retail sector.

Here’s why: business products are, for the most part, unsexy. And, all too often, they’re pitched with an equally unappealing lack of enthusiasm. So what’s a B2B marketer to do?

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Social Media Marketing For B2B Companies [INFOGRAPHIC]

Did you know that 87 percent of business to business (B2B) marketers now use social media?

And with good reason: social media is one of the most effective marketing tactics in the arsenal of the B2B brand, with these firms using platforms such as Twitter, Facebook and LinkedIn to raise awareness (79 percent), acquire customers (74 percent) and generate leads (71 percent).

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