By Shea Bennett on December 16, 2014 12:00 PM
Mistress is looking for a Director of Social Media. next job GlobeOne is looking for a Community Manager. next job New York Institute of Technology is looking for a Assoc. Dir., Admissions Marketing and e-Branding. next job Society for Science & the Public is looking for a Social Media Specialist. next job Confidential is looking for a Editorial Project Manager. next job Baruch College is looking for a Assistant Director, Alumni Relations. next job VISIT FLORIDA is looking for a Social Community Manager. next job Newsday Media Group is looking for a Audience Engagement Editor. see all
Posts Tagged ‘social b2b marketing’
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Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.
A new infographic from LinkedIn Marketing Solutions, the network’s business development arm, shows that 93% of B2B marketers are using content marketing, 73% are creating more content than they did last year, and 58% plan to increase their content marketing budgets over the next year.
More specifically, the most preferred content distribution platform for surveyed B2B marketers was LinkedIn (confirmation bias, anyone?) followed by Twitter coming out ahead of Facebook, YouTube, and Google+.
New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.
Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.