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The State Of B2B Social Media 2013 [STUDY]

Shea Bennett — Wed, 17 Apr 2013 06:00:48 +0000

Did you know that Twitter is the business to business (B2B) social media platform of choice, favoured by 85 percent of B2B brands, ahead of LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent)?

These are the latest findings from B2B Marketing in their 2013 Social Media Benchmarking Report, which noted that while driving traffic to their website was the primary goal for B2B marketers using social media, almost two-thirds (61 percent) described their social marketing strategy as “ad-hoc”.

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For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]

Shea Bennett — Thu, 28 Feb 2013 14:00:44 +0000

A new study has revealed that while Facebook is the premier source of social media-originated traffic, Twitter is far and away the leading source of social leads for small and medium-sized business to business (B2B) brands.

Some 82 percent of social media B2B leads come from Twitter, compared to just 9 percent for Facebook and LinkedIn equally.

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Social Media Drives Less Than 2% Of All B2B Website Traffic, Says Study [STATS]

Shea Bennett — Mon, 04 Feb 2013 08:00:18 +0000

While case study after case study continues to sing the virtues of social media tools such as Twitter and Facebook for business to consumer (B2C) marketing, business to business (B2B) social media marketing has, and continues to prove, a particularly difficult nut to crack.

Indeed, a new study suggests that social media accounts for less than two percent of all B2B website traffic, with organic search (i.e., Google), direct traffic and other referrals significantly more important to business to business brands.

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56% Of B2B Marketers Will Increase Social Media Spend In 2013 [STUDY]

Shea Bennett — Mon, 28 Jan 2013 14:00:55 +0000

More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.

56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).

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Social Marketing 101: Brands Are STILL Failing To Engage Fans And Customers [INFOGRAPHIC]

Shea Bennett — Sat, 05 Jan 2013 08:00:14 +0000

Did you know that while 91 percent of online adults use social media regularly, just over one-fifth (22 percent) of businesses have a dedicated social media manager?

Social platforms such as Facebook and Twitter have changed the world, and brands are struggling to keep pace – just one-third (33 percent) of social media marketers spend more than eleven hours per week implementing their digital strategies, and, on average, companies respond to just 30 percent of all feedback they receive from their social media fans.

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LinkedIn, Twitter And Facebook Still Dominate B2B Social Marketing, Says Study [INFOGRAPHIC]

Shea Bennett — Fri, 28 Dec 2012 06:00:12 +0000

Business to business (B2B) social media marketing has always been a harder nut to crack than its business to consumer (B2C) counterpart, and a new study has suggested that marketing departments refusal to embrace new social channels might be one reason why.

While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

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