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Posts Tagged ‘social brands’

Which Brands Have Been Naughty (Or Nice) On Social This Holiday Season? [INFOGRAPHIC]

Which Brands Have Been Naughty (Or Nice) On Social Media This Holiday Season? [INFOGRAPHIC]

Which brands likely received lots of lovely presents from fans and customers this holiday season, and which were thrown a few lumps of dirty coal?

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Blogging

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The 10 Most Loved Brands on Social Media

The 10 Most Loved Brands on Social Media

Which brand is seeing the most love on social media?

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Twitter Users More Loyal to Brands Than Facebook Users

Twitter Users More Loyal to Brands Than Facebook Users

Have you ever followed a brand on Twitter or Liked their Page on Facebook?

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The 50 Most Influential Brands on Social Media

The 50 Most Influential Brands on Social Media

Klout has published its first list of the 50 global brands with the most social influence and engagement.

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The Social Media IQ Of Personal Care Brands [INFOGRAPHIC]

L2 Think Tank’s Digital IQ Index: Personal Care surveys the digital performance of 75 personal care brands (think Huggies, Colgate, Neutrogena, Oral-B).

It turns out that Facebook and Twitter are the most-adopted social networks of those top brands, with Pinterest and Instagram trailing behind. Interestingly, though, 9% of said Twitter accounts were classified as “placeholders,” so the brand had the profile name but wasn’t using the account at all.

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Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC]

Social media is all about engagement.

Right? How many times have you heard that. Engage, engage, engage. So why are so many brands so bad at it?

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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]

Social media equals engagement, especially for brands.

Study after study shows that customers prefer brands that are actively social – 59 percent of people are more likely to trust a brand that integrates social media, and 63 percent are more likely to buy products from businesses who are visible on platforms such as Twitter and Facebook.

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51% Of Customers Want To Talk About Brands On Social Media Without Them Listening [INFOGRAPHIC]

Is there too much Big Brother in social media?

Yes, according to respondents from a recent survey, which asked consumers how they feel about social listening from brands on platforms such as Twitter and Facebook. More than half (51 percent) said that they wanted to be able to talk about companies using these tools without them paying attention, and 43 percent think doing so is a direct invasion of their privacy.

However, 42 percent of brands have stated that social listening is a top priority for 2013.

So what’s a company to do?

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Social Marketing 101: Brands Are STILL Failing To Engage Fans And Customers [INFOGRAPHIC]

Did you know that while 91 percent of online adults use social media regularly, just over one-fifth (22 percent) of businesses have a dedicated social media manager?

Social platforms such as Facebook and Twitter have changed the world, and brands are struggling to keep pace – just one-third (33 percent) of social media marketers spend more than eleven hours per week implementing their digital strategies, and, on average, companies respond to just 30 percent of all feedback they receive from their social media fans.

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Consumers Vs Marketers – What Do We Really Want From Brands On Social Media? [INFOGRAPHIC]

Brands around the world are placing a greater emphasis on social media than ever before, but the disconnect between what consumers want, and what marketers think they want, has perhaps never been more apparent.

While more than two-thirds (68 percent) of adult consumers are now online, just 26 percent say that they use social media to follow brands. Conversely, three-quarters (75 percent) of marketers think consumers are positive about social media marketing, to the extent that 25 percent of marketing budgets are expected to be allocated towards social media in 2013.

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