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Posts Tagged ‘social commerce’

Facebook, Twitter, Google+, Pinterest, Email – How Social Sharing Drives Sales [INFOGRAPHIC]

Social sharing drives eCommerce sales, but all shares are not created equally.

Email still leads the way, and by some distance, with the average email share especially valuable as it’s almost always a one-to-one forward (from one friend directly to another), and leads to an average dollar conversation rate of eight times that of Facebook, and more than ten times that of Twitter.

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How Does Social Media Impact Shopping? [INFOGRAPHIC]

Did you know that 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impacted their purchasing decisions?

Moreover, 30 percent of social media shoppers respond better to brand offers when they have been reposted by a friend, and almost two-in-five moms (38 percent) are more likely to purchase from brands they “Like” on Facebook than other women.

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The State Of Social Commerce 2012 [INFOGRAPHIC]

Did you know that 98 percent of retail brands have a presence on Twitter, and 61 percent use the Tweet button on their product pages?

These are just some of the findings from a new social commerce report from 8th Bridge, which takes a closer look at how today’s retailers are using channels such as Twitter, Facebook and rising star Pinterest to raise brand awareness, boost website footfall and drive sales.

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Facebook, Twitter And The State Of Social Commerce [INFOGRAPHIC]

Have you bought something online this week? This month? Ever? If so, you’re part of a growing consumer base who prefers to shop from the convenience of their computer screens rather than trudge to the store.

While online shopping is nothing new, social shopping is a relatively new and growing phenomenon. Getting recommendations from friends, deals from a Twitter account you follow, and buying clothes right on Facebook are new ways to make shopping online more social. But just how often are retailers adding social to their shopping experience?
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Twitter, Facebook And The Psychology Of Social Commerce [INFOGRAPHIC]

What makes shoppers reach for their wallets and part with their hard-earned cash?

We might be inclined to think that it’s as simple as an attractive price or a case of need, but the process of buying products is complex and made of many different variables, each of which can push the customer in a totally different direction – and right into the arms of your competitor.

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Facebook, Twitter, Groupon And The History Of Social Commerce [INFOGRAPHIC]

Social commerce is a big deal that’s going to get bigger and bigger, becoming something truly monstrous, so it’s easy to forget that this is all still very new, and all still very shiny.

It does depend on how and when you define ‘social’, but inasmuch as we’ve come to use that word to reference platforms such as Twitter and Facebook, the history of social commerce traces back less than a half-decade. But does that mean it’s overhyped?

Far from it.

Digital marketing is predicted to hit $300 billion by 2020, and, amazingly, half of that growth is expected to come from social commerce. Pick your jaw up from the floor and read on.

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