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Posts Tagged ‘social listening’

The Secret to Listening on Twitter: Advanced Search

The Secret to Listening on Twitter: Advanced Search

Many small and medium businesses ignore one of the most vital – and useful – aspects of Twitter: the ability to listen.

Listening to customers, competitors and industry leaders doesn’t have to be an expensive proposition that only the “big guys” can afford, nor does it have to be a time-consuming activity that only large teams can handle. Listening on Twitter is as simple as knowing how to search.

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Social Media 101

Social Media 101Starting November 10, get hands-on social media training for beginners! In our popular online boot camp, you'll hear from social media and marketing experts on how to get set-up on the major social platforms, create meaningful content, and engage with your audience across various sites. Register now!

NUVI Introduces Twitter Group Monitoring To Analyze Any Set Of Twitter Users In Real-Time

Real-time social analytics and engagement platform NUVI rolled out a set of key new features this week, including a very cool Twitter Group Monitoring function.

Recently used by CNN to track national sentiment in the George Zimmerman trial, NUVI’s visual intelligence platform extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr to dish up actionable insights for digital marketers.

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10 Tips For Being A Better Listener On Twitter

Social listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers, leveraging their free insight into your brand or business and engaging in a two-way social dialogue.

Twitter is a rich resource for social listening, with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you’re interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that’s like Google Alerts on steroids.

But that’s just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.

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51% Of Customers Want To Talk About Brands On Social Media Without Them Listening [INFOGRAPHIC]

Is there too much Big Brother in social media?

Yes, according to respondents from a recent survey, which asked consumers how they feel about social listening from brands on platforms such as Twitter and Facebook. More than half (51 percent) said that they wanted to be able to talk about companies using these tools without them paying attention, and 43 percent think doing so is a direct invasion of their privacy.

However, 42 percent of brands have stated that social listening is a top priority for 2013.

So what’s a company to do?

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