Social listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers, leveraging their free insight into your brand or business and engaging in a two-way social dialogue.

Twitter is a rich resource for social listening, with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you’re interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that’s like Google Alerts on steroids.

But that’s just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.

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Yes, according to respondents from a recent survey, which asked consumers how they feel about social listening from brands on platforms such as Twitter and Facebook. More than half (51 percent) said that they wanted to be able to talk about companies using these tools without them paying attention, and 43 percent think doing so is a direct invasion of their privacy.

However, 42 percent of brands have stated that social listening is a top priority for 2013.

So what’s a company to do?

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New Career Opportunities Daily: The best jobs in media.