By Shea Bennett on October 13, 2014 3:00 PM
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Posts Tagged ‘social marketing’
Starting November 10, get hands-on social media training for beginners! In our popular online boot camp, you'll hear from social media and marketing experts on how to get set-up on the major social platforms, create meaningful content, and engage with your audience across various sites. Register now!
80 percent of U.S. marketing professionals use social media to promote their content, reveals a new study.
Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?
As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.
This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.
Twitter comes with a pretty steep learning curve.
Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.
Where do you even begin?
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