By Shea Bennett on April 3, 2014 12:00 PM
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Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?
As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.
This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.
Twitter comes with a pretty steep learning curve.
Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.
Where do you even begin?
Did you know that that 70 percent of consumers trust recommendations from their friends?
Did you know that social media is the number one tactic of content marketers, favoured by almost nine in ten (87 percent)?
What’s your digital marketing strategy for 2014?
It can pay to follow the trends. This year, expect a continued interest in content marketing, which is tipped to be even more significant than it was in 2013. Social media and SEO should get further into bed together over the next 12 months, with images likely to be instrumental for success.
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