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Posts Tagged ‘social marketing’

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

Four in 10 marketers worldwide integrate social media platforms such as Twitter and Facebook into their email marketing campaigns, reveals a new study.

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The Year Of The Social Small Business [INFOGRAPHIC]

The Year Of The Social Small Business [INFOGRAPHIC]

Did you know that 9 in 10 small to medium-sized businesses (SMBs) use or plan to use social media in 2014?

Which is good news for everyone, as SMBs drive the economy, creating 6 out of every 10 new jobs while contributing $3 trillion in revenue in North America alone last year.

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Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?

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10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.

This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.

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Building A Social Business Beyond Social Media [INFOGRAPHIC]

Building A Social Business Beyond Social Media [INFOGRAPHIC]

A truly social business doesn’t stop at social media.

Simply using social, mobile and cloud technology within your corporate strategy isn’t enough. A social business is one that builds an ecosystem around its social media implementation, creating a fully integrated, nimble, innovative business.

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58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

More than half of business to business marketers plan to increase their social media spend in 2014, reports eMarketer, citing data from Advertising Age.

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The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

Twitter comes with a pretty steep learning curve.

Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.

Where do you even begin?

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Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC]

Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC]

Did you know that that 70 percent of consumers trust recommendations from their friends?

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87% Of Content Marketers Use Social Media [INFOGRAPHIC]

87% Of Content Marketers Use Social Media [INFOGRAPHIC]

Did you know that social media is the number one tactic of content marketers, favoured by almost nine in ten (87 percent)?

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Content, Social, Mobile – Digital Marketing Trends For 2014 [INFOGRAPHIC]

Content, Social, Mobile - Digital Marketing Trends For 2014 [INFOGRAPHIC]

What’s your digital marketing strategy for 2014?

It can pay to follow the trends. This year, expect a continued interest in content marketing, which is tipped to be even more significant than it was in 2013. Social media and SEO should get further into bed together over the next 12 months, with images likely to be instrumental for success.

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