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Posts Tagged ‘social marketing’

The 10 Biggest Challenges Facing Social Media Marketers

The 10 Biggest Challenges Facing Social Media Marketers

Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Social media has revolutionised digital marketing for brands of all shapes and sizes across almost every corner of the globe, but it’s not without its pitfalls – or naysayers.

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Four in Five Marketers Promote Content via Social Media [STUDY]

Four in Five Marketers Promote Content via Social Media [STUDY]

80 percent of U.S. marketing professionals use social media to promote their content, reveals a new study.

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A Beginner’s Guide to Social Selling [INFOGRAPHIC]

A Beginner's Guide to Social Selling [INFOGRAPHIC]

Here’s an interesting statistic: according to a recent survey, 78 percent of salespeople who use social media outsell their peers.

Almost three-quarters (73 percent) who implemented social sales techniques outperformed their competitors, and 66 percent achieved a greater quota attainment for sales reps by using these methods.

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41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

Four in 10 marketers worldwide integrate social media platforms such as Twitter and Facebook into their email marketing campaigns, reveals a new study.

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The Year Of The Social Small Business [INFOGRAPHIC]

The Year Of The Social Small Business [INFOGRAPHIC]

Did you know that 9 in 10 small to medium-sized businesses (SMBs) use or plan to use social media in 2014?

Which is good news for everyone, as SMBs drive the economy, creating 6 out of every 10 new jobs while contributing $3 trillion in revenue in North America alone last year.

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Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]

Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?

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10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.

This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.

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Building A Social Business Beyond Social Media [INFOGRAPHIC]

Building A Social Business Beyond Social Media [INFOGRAPHIC]

A truly social business doesn’t stop at social media.

Simply using social, mobile and cloud technology within your corporate strategy isn’t enough. A social business is one that builds an ecosystem around its social media implementation, creating a fully integrated, nimble, innovative business.

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58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

More than half of business to business marketers plan to increase their social media spend in 2014, reports eMarketer, citing data from Advertising Age.

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