By Shea Bennett on December 2, 2013 3:00 PM
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Posts Tagged ‘social marketing’
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How do you like your marketing messages in the morning?
Well, if you’re an internet user in France, chances are it’s via email, certainly as opposed to Twitter and Facebook.
Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.
Content marketing has dominated the headlines in 2013, but which tools are brands using to most effectively promote their wares?
A new study from the Content Marketing Institute (CMI) and MarketingProfs has revealed that social media is the tactic of choice for business to consumer (B2C) marketers, with 88 percent using channels such as Twitter and Facebook to promote content this year, up 4 percentage points from 2012.
Do your customers trust your messages?
You’d like to think so. But irrespective of how many thousands of dollars you have invested in a first-rate marketing campaign, getting your target audience to believe you is by no means guaranteed. Indeed, people are far more likely to believe recommendations from friends and family – and even strangers – than they are from brand messages online, and ads on social networks are amongst some of the least trusted forms of advertising.
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