By Shea Bennett on June 3, 2014 9:00 AM
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Posts Tagged ‘social marketing 2014’
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What are your digital marketing goals for 2014?
According to a recent study, 41 percent of business to business (B2B) marketers cite lead generation as their top priority, ahead of driving sales and improving brand awareness. Conversely, sales is numero uno amongst business to consumer (B2C) marketers, ahead of raising awareness and generating leads.
Three in five marketers plan to increase their budgets for acquisition, retention and engagement on social media platforms such as Twitter and Facebook in 2014, with 71 percent planning to boost their overall digital marketing expenditure, reveals a new study.
As a marketer, which trends are you anticipating in 2014?