A new study has revealed the growing importance of social media as a marketing tool in Asia, with Facebook and Twitter leading the way.

Buddy Media surveyed 125 brands and agencies across a number of industries in 18 different countries across Asia, including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, South Korea and Thailand, and discovered that Facebook (88.8 percent), Twitter (66.4 percent) and YouTube (62.4 percent) were the social platforms of choice amongst all respondents.

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