Digital design agency JESS3 teamed up with media strategist Brian Solis to create a special social marketing graphic for his book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.

The team sought to create something that would provide brands with a physical guide and measuring tool for interacting effectively online with customers, peers, and influencers. They examined who the key players are in social marketing, where the communication is happening, and to what end.

Check out what they came up with, below.

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New Career Opportunities Daily: The best jobs in media.

All of which, of course, is good news for social media marketers and their clients, who have invested heavily in these platforms. The smart money is still going into the pockets of Facebook, Twitter and LinkedIn, but which of these thoroughbreds is winning the race?

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New Career Opportunities Daily: The best jobs in media.

Facebook’s IPO and Instagram acquisition, Twitter’s growing importance as a news and communications tool around the world, LinkedIn’s march to 200 million users and Pinterest’s rapid rise all dominated the headlines, and many top brands capitalised with innovative marketing campaigns and promotions.

However, in the world of advertising, people rarely remember the winners. The losers, however, often get talked about for months, with foot-in-mouth campaigns and attempts at damage control by the likes of McDonald’s, Chick-Fil-A, American Apparel and others this year leaving millions of people shaking their heads, wondering just how did they let this happen.

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New Career Opportunities Daily: The best jobs in media.