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Posts Tagged ‘social media ads’

Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social media advertising is big business. How big? Total social ad revenue is expected to increase by 194 percent to reach $15 billion by 2018, and more than half of that total will be mobile.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, ad land your next job. Register now!

A History of Social Media Advertising [INFOGRAPHIC]

A History of Social Media Advertising [INFOGRAPHIC]

Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term “cost per fan”.

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Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]

Social media advertising is kind of a big deal.

How big? Both Twitter and Facebook rake in the bulk of their cash from their own social ads platforms, and LinkedIn, Google+ and, soon, Instagram also have bespoke marketing tools.

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U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

Social media advertising spend is rising rapidly around the world, but new research has revealed that advertisers in North America spend more than twice as much on social ads per user than firms in Western Europe, and close to eight times their counterparts in Asia.

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What Do Advertisers Really Think About Twitter? [STUDY]

What Do Advertisers Really Think About Twitter? [STUDY]

Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have never been more important to the bottom line.

But what do advertisers really think about Twitter?

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Less Than Half Of Customers Trust Ads On Social Networks [INFOGRAPHIC]

Less Than Half Of Customers Trust Ads On Social Networks [INFOGRAPHIC]

Do your customers trust your messages?

You’d like to think so. But irrespective of how many thousands of dollars you have invested in a first-rate marketing campaign, getting your target audience to believe you is by no means guaranteed. Indeed, people are far more likely to believe recommendations from friends and family – and even strangers – than they are from brand messages online, and ads on social networks are amongst some of the least trusted forms of advertising.

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