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Posts Tagged ‘social media analytics’

The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

In less than a decade social media has rapidly grown from a casual way to connect with friends and family to a global e-commerce powerhouse, with brands of all shapes and sizes from all corners of the world using platforms such as Twitter, Facebook, Instagram and Pinterest to grow huge audiences, drive engagement and boost website referral traffic and sales.

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61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase.

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The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI?

It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

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Social Media Analytics: Guide To Measuring The ROI Of Your Social Strategy [INFOGRAPHIC]

The ROI (return on investment) of social media is a hot topic – some people think measuring the ROI from Twitter and Facebook campaigns is extremely problematic, whilst others believe that even looking to quantify ROI from these platforms is largely missing the point of ‘social’ media.

But… your boss keeps asking you. What’s my bottom line? Where’s the ROI? How do I know that I’m getting the most bang for my social buck? What are the KPIs (key performance indicators)? How do I know that this isn’t just a big waste of time?

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HootSuite Launches Social Analytics, Gets A Lot Faster

Big update from HootSuite this morning – social analytics.

New features include customisable reports (you can add your company logo and details and send them off to clients and prospects), both enhanced and quick analytics, and more.

Get a better view of your social campaigns with new, more powerful analytics tools, more ways to measure, and customizable reports that will give you a more complete and comprehensive picture of your participation in social spaces.

HootSuite Social Analytics closes the loop between your social messaging with real-time views into campaign results.

Seems like HootSuite might be going after Radian6 et al.

All this is great, but the best part? HootSuite is suddenly a ton faster. Refreshes are super-quick and everything feels slicker and a lot speedier. I like the design changes to the dashboard, too. Good stuff.