Social media has revolutionised the business world, with established platforms such as Twitter and Facebook and relative newcomers like Google+ and Pinterest empowering brands in almost every industry to reach vast audiences, raising awareness and driving traffic and sales.

The beauty industry has embraced social media wholeheartedly and as well as any other, with the bright, striking visuals and product showcasing of cosmetic and skincare brands a natural fit for the strong 18-35 female demographic, particularly on Facebook.

Read more