By Shea Bennett on July 28, 2014 9:00 AM
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Posts Tagged ‘social media branding’
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You haven’t seen his face on the silver screen (yet) and you won’t find any highly produced pop songs coming from this social media mogul, but Kris Sanchez – creator of the brand UberFacts (@UberFacts on Twitter) – is a celebrity. Since joining Twitter in 2009, his account has grown to more than 4.4 million followers, and his updates spark thousands of retweets, favorites, and replies. But how did he do it?
In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways.
Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?