By Shea Bennett on July 28, 2014 9:00 AM
NBCUniversal is looking for a Manager, Social Media Marketing. next job Tally is looking for a Community Manager and Social Media Star. next job Capwell + Co is looking for a Marketing & Social Media Assistant. next job MakerBot Industries is looking for a Project Coordinator for Social Media. next job Creative Media Marketing is looking for a Social Media Account Manager for Beauty PR Agency. next job The Economist Group is looking for a Social Media & Community Management Associate. next job Time Inc is looking for a Manager, Native and Social Ad Solutions. next job International Fellowship of Christians & Jews is looking for a SOCIAL MEDIA PROJECT COORDINATOR. see all
Posts Tagged ‘social media branding’
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You haven’t seen his face on the silver screen (yet) and you won’t find any highly produced pop songs coming from this social media mogul, but Kris Sanchez – creator of the brand UberFacts (@UberFacts on Twitter) – is a celebrity. Since joining Twitter in 2009, his account has grown to more than 4.4 million followers, and his updates spark thousands of retweets, favorites, and replies. But how did he do it?
In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways.
Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?