How is your brand engaging with customer on Twitter? Are you using paid media like Promoted Tweets to reach more potential customers? Or are you instead targeting influencers with earned media, say, in the form of a Twitter contest?

This new infographic from Brian Solis and data visualization agency Jess3 gives a robust overview of the different types of digital assets that brands can create to target different types of individuals and elicit different types of actions on social media. It’s a valuable “cheat-sheet” for any brand with a presence on social media.
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