social media business - AllTwitter

social media business - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Fri, 24 May 2013 14:30:53 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC]

Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC]

When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?

Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-marketing-platforms_b42851#disqus_thread http://www.mediabistro.com/alltwitter/social-marketing-platforms_b42851 http://www.mediabistro.com/alltwitter/?p=42851 Fri, 17 May 2013 06:00:51 +0000 6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-facts_b40978#disqus_thread http://www.mediabistro.com/alltwitter/social-media-facts_b40978 http://www.mediabistro.com/alltwitter/?p=40978 Mon, 29 Apr 2013 06:00:18 +0000 How Are Businesses Using Social Media? [INFOGRAPHIC]

How Are Businesses Using Social Media? [INFOGRAPHIC]

Did you know that almost one-quarter (22.5 percent) of all time spent online is used for social networking?

This, of course, presents a huge financial and marketing opportunity for businesses of all shapes and sizes across almost every industry worldwide. Indeed, global social commerce revenues are expected to reach an estimated $30 billion by 2015.

So how are brands capitalising on this social smorgasbord?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-business_b40869#disqus_thread http://www.mediabistro.com/alltwitter/social-business_b40869 http://www.mediabistro.com/alltwitter/?p=40869 Fri, 26 Apr 2013 06:00:10 +0000 Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

social-magnifying-glass

Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities?

At all?

More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-monitoring_b39979#disqus_thread http://www.mediabistro.com/alltwitter/social-media-monitoring_b39979 http://www.mediabistro.com/alltwitter/?p=39979 Mon, 15 Apr 2013 14:00:56 +0000 How Is Social Media Influencing Business Travel? [STUDY]

How Is Social Media Influencing Business Travel? [STUDY]

Despite a downturn in the global economy, just one in five respondents to a recent survey said that they have travelled less for business since 2008, and 85 percent said that they find business travel more enjoyable today than they did five years ago.

So what’s changed? Certainly, the ability to interact with travel brands via platforms such as Twitter and Facebook has empowered the business traveller to make better decisions whilst planning their trip. More than eight out of ten (85 percent) business travellers said that they would follow a travel brand on social media to learn more about travel deals (61 percent), other travellers’ experiences with that brand (29 percent) and to stay updated on the brand’s latest news (28 percent).

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-business-travel_b39236#disqus_thread http://www.mediabistro.com/alltwitter/social-business-travel_b39236 http://www.mediabistro.com/alltwitter/?p=39236 Thu, 04 Apr 2013 08:00:12 +0000 Why Social Media Is A Critical Business Tool For Financial Advisors [INFOGRAPHIC]

Why Social Media Is A Critical Business Tool For Financial Advisors [INFOGRAPHIC]

Did you know that two out of every three adults with investment accounts have social media profiles?

As you might expect, nine out of ten financial advisors already use LinkedIn, with some success – 60 percent have acquired clients directly from the business social network. Understandable, given that LinkedIn users are, on average, wealthier than the folks on the other major social networks.

But there are also opportunities across Facebook and Twitter, too.

The business is there. Are you taking advantage?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-financial-advice_b34585#disqus_thread http://www.mediabistro.com/alltwitter/social-financial-advice_b34585 http://www.mediabistro.com/alltwitter/?p=34585 Fri, 18 Jan 2013 06:00:44 +0000 Social Marketing 101: Brands Are STILL Failing To Engage Fans And Customers [INFOGRAPHIC]

Social Marketing 101: Brands Are STILL Failing To Engage Fans And Customers [INFOGRAPHIC]

Did you know that while 91 percent of online adults use social media regularly, just over one-fifth (22 percent) of businesses have a dedicated social media manager?

Social platforms such as Facebook and Twitter have changed the world, and brands are struggling to keep pace – just one-third (33 percent) of social media marketers spend more than eleven hours per week implementing their digital strategies, and, on average, companies respond to just 30 percent of all feedback they receive from their social media fans.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/brands-vs-users_b33764#disqus_thread http://www.mediabistro.com/alltwitter/brands-vs-users_b33764 http://www.mediabistro.com/alltwitter/?p=33764 Sat, 05 Jan 2013 08:00:14 +0000 From Viacom And Disney To Zynga And Google – The Social Business Power Rankings [INFOGRAPHIC]

From Viacom And Disney To Zynga And Google - The Social Business Power Rankings [INFOGRAPHIC]

Social media has revolutionised the business world, allowing companies of all shapes and sizes across almost every industry to reach vast audiences, raise brand awareness and drive website footfall and sales.

But which corporates are leading the way? Who heads the social business power rankings?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-business-power-rankings_b31628#disqus_thread http://www.mediabistro.com/alltwitter/social-business-power-rankings_b31628 http://www.mediabistro.com/alltwitter/?p=31628 Mon, 26 Nov 2012 10:00:32 +0000 How Much Time And Money Do Small Businesses Spend On Social Media? [INFOGRAPHIC]

How Much Time And Money Do Small Businesses Spend On Social Media? [INFOGRAPHIC]

Did you know that 43 percent of small businesses dedicate six or more hours per week to social media, and that, in the past year, four times as many SMBs have increased their social media budget compared to those are spending less?

Facebook is still king – 90 percent of small businesses have a Facebook Page – but almost three-quarters (70 percent) use Twitter and one in five tweet several times a day.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/smb-social-media_b30573#disqus_thread http://www.mediabistro.com/alltwitter/smb-social-media_b30573 http://www.mediabistro.com/alltwitter/?p=30573 Tue, 30 Oct 2012 06:00:41 +0000 55% Of UK Firms Have Adapted Their Business Strategies To Become More Social [STUDY]

55% Of UK Firms Have Adapted Their Business Strategies To Become More Social [STUDY]

A new report from the Internet Advertising Bureau (IAB) and global marketing and technology agency, LBi, has revealed the extent to which companies in the United Kingdom have modified their business structure so that it better incorporates social media.

In the past 12 months, more than half (55 percent) of the firms polled said that their organisation had made changes to their business in order to become more social. However, less than one in five say that they are able to successfully record their return on investment (ROI) from these tools.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/uk-social-business_b30539#disqus_thread http://www.mediabistro.com/alltwitter/uk-social-business_b30539 http://www.mediabistro.com/alltwitter/?p=30539 Mon, 29 Oct 2012 14:00:51 +0000 The Small Business Social Media Roundup [INFOGRAPHIC]

The Small Business Social Media Roundup [INFOGRAPHIC]

Did you know that a recent study showed that 36 percent of business leaders over the age of 50 cited lack of knowledge in social media as the greatest barrier that they face?

Furthermore, one in ten say that staff shortages prevent them from pursuing any kind of campaign, and almost half (49 percent) believe that their company doesn’t need social media, largely because they feel it doesn’t fit within their industry.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/smb-social-media-roundup_b29996#disqus_thread http://www.mediabistro.com/alltwitter/smb-social-media-roundup_b29996 http://www.mediabistro.com/alltwitter/?p=29996 Tue, 16 Oct 2012 14:00:20 +0000 Brands That Ignore Social Media Risk Losing Customers, Respect, Says Study [INFOGRAPHIC]

Brands That Ignore Social Media Risk Losing Customers, Respect, Says Study [INFOGRAPHIC]

Brands that ignore social media or become inactive on platforms such as Twitter and Facebook risk losing existing and potential customers, reveals a new study from UK firm Kiss Public Relations.

More than half (51 percent) of respondents to the Kiss Social Media Interaction Survey agreed that if a brand is not present or not active with its social media it would reflect negatively on the company.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-business-customers_b28765#disqus_thread http://www.mediabistro.com/alltwitter/social-business-customers_b28765 http://www.mediabistro.com/alltwitter/?p=28765 Thu, 20 Sep 2012 14:00:34 +0000 Social Media Is Making A Big Impact On Small Business [INFOGRAPHIC]

Social Media Is Making A Big Impact On Small Business [INFOGRAPHIC]

Did you know that 73 percent of small businesses are now using social media? Furthermore, four fifths (81 percent) of these plan to further increase their social marketing efforts, and 62 percent of SMBs not currently using these channels have said that they plan to do so in the next year.

Facebook leads the way, with 82 percent of social small businesses utilising this platform, ahead of YouTube (73 percent), Twitter (47 percent) and LinkedIn (47 percent).

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-small-business_b26932#disqus_thread http://www.mediabistro.com/alltwitter/social-media-small-business_b26932 http://www.mediabistro.com/alltwitter/?p=26932 Thu, 16 Aug 2012 06:00:47 +0000 Why Social Media Is Good For Business [INFOGRAPHIC]

Why Social Media Is Good For Business [INFOGRAPHIC]

Did you know that 75 percent of people feel that their company is behind the curve when it comes to the use of social media?

If platforms such as Twitter and Facebook are prohibited where you work then this might not be all that surprising. Indeed, about half of all U.S. employers block their staff from accessing social networking sites in the office. But why? What are they afraid of?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-business_b24889#disqus_thread http://www.mediabistro.com/alltwitter/social-media-business_b24889 http://www.mediabistro.com/alltwitter/?p=24889 Mon, 02 Jul 2012 08:00:46 +0000 Social Media Is Going Corporate [INFOGRAPHIC]

Social Media Is Going Corporate [INFOGRAPHIC]

Did you know that 94 percent of corporates use social media, and that 85 percent say that it’s given their business more exposure?

Facebook leads the way, ahead of Twitter and LinkedIn, and it’s easy to see why the pickup has been so explosive – 74 percent of brand marketers saw an increase in website traffic after investing just six hours per week on social media.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/corporate-social-media_b24077#disqus_thread http://www.mediabistro.com/alltwitter/corporate-social-media_b24077 http://www.mediabistro.com/alltwitter/?p=24077 Thu, 14 Jun 2012 06:00:12 +0000