Four years is a long time in the regular old world of technology, but it’s an eternity in social media.
Since 2008, Twitter’s userbase has expanded almost one hundred times. Facebook has grown almost ten-fold (the latest user numbers are up to 955 million) and, perhaps most impressively, YouTube daily views have risen from 133 million to an incredible four billion per day.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
As a brand marketer looking to impress your clients with innovative and results-driven social media campaigns, it’s important that you keep an eye on the basics.
The glittering lure of ‘new’ in marketing can be a costly trap – while trying to impress by showing your knowledge of the latest, most exciting, but still decidedly wet-behind-the-ears, and largely unproven platforms and concepts, you can easily lose sight of what really matters and, more importantly, what works.
Sure, sometimes you will need to adapt, as social marketing is as much an art as it is a science. But it’s vital that you get your foundation in place and build upon that, rather than constantly shifting direction and embracing whatever is the current social flavour of the month.
KLM Royal Dutch Airlines, known in the social media arena for putting fans faces on a plane, stalking passengers and giving them gifts, and hosting the world’s first in-flight dance party because of a tweet, has just launched their latest social media campaign. If you send a tweet to KLM anytime during the next ten-or-so hours you may be the lucky recipient of a ‘KLM Live Reply.’
Read more at Social Times
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