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Posts Tagged ‘social media campaign’

The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]

In less than a decade social media has rapidly grown from a casual way to connect with friends and family to a global e-commerce powerhouse, with brands of all shapes and sizes from all corners of the world using platforms such as Twitter, Facebook, Instagram and Pinterest to grow huge audiences, drive engagement and boost website referral traffic and sales.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

What Makes A Successful Social Media Campaign? [INFOGRAPHIC]

Social media is getting bigger and bigger and shows absolutely no signs of slowing down. Collectively, the top six social networks – Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest – have hundreds of millions of active users.

Which means that not only do brands also need to be active on one or more of these platforms, but that they must ensure that what they’re doing, in the business of social media engagement, brand awareness and customer support, works – and that it works well.

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Facebook, Twitter, YouTube – The Social Impact Of Olympic Brand Campaigns [INFOGRAPHIC]

Four years is a long time in the regular old world of technology, but it’s an eternity in social media.

Since 2008, Twitter’s userbase has expanded almost one hundred times. Facebook has grown almost ten-fold (the latest user numbers are up to 955 million) and, perhaps most impressively, YouTube daily views have risen from 133 million to an incredible four billion per day.

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Facebook, Twitter, LinkedIn – Is Your Social Media Marketing Campaign On Track? [INFOGRAPHIC]

As a brand marketer looking to impress your clients with innovative and results-driven social media campaigns, it’s important that you keep an eye on the basics.

The glittering lure of ‘new’ in marketing can be a costly trap – while trying to impress by showing your knowledge of the latest, most exciting, but still decidedly wet-behind-the-ears, and largely unproven platforms and concepts, you can easily lose sight of what really matters and, more importantly, what works.

Sure, sometimes you will need to adapt, as social marketing is as much an art as it is a science. But it’s vital that you get your foundation in place and build upon that, rather than constantly shifting direction and embracing whatever is the current social flavour of the month.

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KLM Launches Twitter Response Campaign: Tweeting Live Video Replies Now!

KLM Royal Dutch Airlines, known in the social media arena for putting fans faces on a plane, stalking passengers and giving them gifts, and hosting the world’s first in-flight dance party because of a tweet, has just launched their latest social media campaign. If you send a tweet to KLM anytime during the next ten-or-so hours you may be the lucky recipient of a ‘KLM Live Reply.’

Read more at Social Times