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Posts Tagged ‘social media commerce’

Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]

Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]

96 percent of millennials (aka, Gen Y) use at least one social network in Australia, and 74 percent of all consumers look to social media sites to guide their purchases, reveals new data.

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Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!

67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

Did you know that the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach?

19 percent want to generate qualified leads, and 13 percent cite driving traffic to their website as their top priority.

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U.S. Social Commerce – Statistics & Trends [INFOGRAPHIC]

U.S. Social Commerce - Statistics & Trends [INFOGRAPHIC]

Did you know that social commerce sales are forecast to represent five percent of all online retail revenue in 2015?

Doesn’t sound like much? That five percent equates to $15 billion. Not too shabby.

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Social, Mobile, Search – Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC]

Social, Mobile, Search - Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC]

Did you know that online retail sales are growing by 17 percent per year and are expected to hit $370 billion by 2017?

Social media is playing its part, too – Facebook drives about 60 percent of all social referral traffic to retail websites, and half of all social media-driven purchasing happens within one week of sharing, tweeting, liking or favouring a product.

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Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

What’s the ROI of social media, particularly when it comes to sales?

Shopify analysed data from 37 million social visits that led to 529,000 orders, and discovered that Facebook still dominates as a source of both traffic and sales, with nearly two-thirds of all visits to Shopify stores and 85 percent of all orders therein coming from the social giant.

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Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]

Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]

Social media’s virtues as an influencer of product purchases are repeatedly touted, with study after study reporting that platforms such as Twitter and Facebook have a growing, symbiotic relationship with retail websites, with each benefiting the other.

Except, that appears, in the UK, where just one in 10 consumers (10 percent) use social media sites to research products for digital purchase, reveals new research from YouGov.

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The Rise Of Social Media In E-Commerce [INFOGRAPHIC]

The Rise Of Social Media In E-Commerce [INFOGRAPHIC]

Did you know that 75 percent of socially-generated e-commerce sales in 2013 came from Facebook, Twitter and Pinterest?

Indeed, a majority of consumers now use social media to guide their purchases, with four in ten going on to purchase an item in-store or online after sharing it on Facebook, Twitter or Pinterest. When you consider that U.S. consumers are tipped to spend an eye-opening $327 billion online in 2016, well… you do the math.

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Brace Yourself: 83% Of UK Consumers Won’t Use Social Media For Christmas Gift Recommendations [STUDY]

Brace Yourself: 83% Of UK Consumers Won't Use Social Media For Christmas Gift Recommendations [STUDY]

Lately we’ve seen study after study that seems to show social media’s growing importance as a medium for research and inspiration for retail purchases, but there’s one thing that all of these reports have in common: they’ve been taken in the U.S.

In the rest of the world, proactive use of social media isn’t perhaps quite as advanced (slash commercial), certainly when the end game is e-commerce. The UK, for example, doesn’t appear to have much use for social media at all when it comes to Christmas gift recommendations. And when you stop to think about it, that kind of makes sense.

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