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Posts Tagged ‘social media engagement’

The Race For Engagement – How Are Car Brands Using Social Media? [INFOGRAPHIC]

In just a few years social media has made an enormous impact in almost every major industry, particularly in consumer products and retail, and the automotive sector is certainly no exception.

Indeed, many car brands now maintain a large number of social profiles across a variety of platforms, including Twitter, Facebook and Pinterest, with the larger brands often launching individual pages for each model, many of which receive enormous numbers of followers and Likes.

But where are they focusing their efforts? Which channels are generating the highest levels of engagement?

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Why Social Media Engagement Is A Real Metric [INFOGRAPHIC]

Did you know that the average engagement rates for posts made on social media sites range from just 0.01 to 1 percent?

Independent studies I’ve undertaken have confirmed this. In my opinion, if your engagement rates are better than half a percent you’re WAY above average, and around five times as engaged as even the biggest players in the social space.

So is it all a waste of time?

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Popular Twitter Accounts Engage Less, Share More Links, Says Study [INFOGRAPHIC]

A recent study from Hubspot has determined that while highly-followed Twitter accounts share a lot of links, they converse less frequently than people who follow less than a thousand people.

Twitter accounts with a million or more followers tweet links three times more frequently than users with 1,000 followers or less, but only about 7% of their tweets are replies, compared with 17% for those with the smaller network.

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