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Posts Tagged ‘social media guidelines’

The Ultimate Guide To Creating Perfect Social Media Posts [INFOGRAPHIC]

The Ultimate Guide To Creating Perfect Social Media Posts [INFOGRAPHIC]

Is there such a thing as the perfect social media post?

While there’s never going to be a “one size fits all” approach for all brands (or, indeed, all social networks), there’s absolutely a perfect post for you, your brand and your audience. And while your own mileage may vary, by following certain guidelines and applying tried-and-tested formulas you can dramatically improve the engagement rates of your social media updates, boosting ROI and driving traffic.

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How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC]

How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC]

Is there such a thing as a perfect social media post?

While there’s no “one size fits all” approach for all brands (or, indeed, all social networks), there’s absolutely a perfect post for you, your brand and your audience. And while your mileage may vary, by following certain guidelines and tried-and-tested formulae you can absolutely improve the engagement rates of your social media updates, boosting ROI and driving traffic.

Read more

Russian Officials Asked To Post ‘Proper Messages’ On Twitter

As a site known for celebrity meltdowns and scandals such as Weinergate (he just returned to Twitter today, by the way), Twitter probably tops the list of PR reps’ ‘nightmares waiting to happen.’

So it’s not surprising that Russian officials have decided to err on the side of caution and recommend its officials show restraint when posting to Twitter.

Why? They’ve been a bit naughty in the past.

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Social Media Guidelines For Students And Job Seekers [INFOGRAPHIC]

Did you know that 20 percent of U.S. college students and young professionals have friended their workplace manager on their Twitter profile?

In less than a decade, social media has rapidly integrated itself into the everyday lives of all us, but particularly young people. But how much of a role should it play in their professional relationships, and what are the risks?

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The 36 Rules Of Social Media [INFOGRAPHIC]

Everyone’s an influencer. The consumer is out for himself (not for you). Optimize content. It’s an organism, not a process. Think past vanity metrics (like followers). Update your Facebook Page… or delete it.

Good advice, right? As much as it frustrates marketers, the business of social media is as much an art as it is a science, but there are some tried and tested rules and guidelines that just work. And brands, new and old, need to pay attention.

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Courts Issue Revised Warnings For Misbehaving Jurors In The Age Of Twitter And Facebook

If you’ve been called up for jury duty, don’t discuss the specifics or your feelings about the case – or the defendant – on your Twitter or Facebook Page.

Common sense, right? Or so you’d think. But as social media continues to integrate itself into all aspects of our personal and professional lives, its misuse in the court room has caused such an increase in mistrials that new guidelines have been issued for federal judges looking to control bad juror behaviour in their courtrooms.

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New York City Teachers Not Allowed To Interact With Students On Twitter

If you’re a teacher in New York City and you’re on Twitter, you may want to change the privacy settings on your Twitter account – or risk being penalized under the public school system’s newly released social media guidelines.
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Your Company Doesn’t Need A Social Media Rulebook (Just Some Common Sense)

The New York Times has impressed me not once, but twice this week.

First, they’ve decided to experiment with turning off their automated (and very robotic) @nytimes Twitter feed in favour of having the updates managed by (gasp) real people. Which means (as you can see here) actual engagement.

(Although, being frank, it’s pretty fleeting at the moment. But still, they’re trying.)

Second, Liz Heron, The New York Times social media editor (and one of the scribes behind the new-and-human @nytimes account) spoke at the BBC’s Social Media Summit earlier this week and revealed that the Times has a satisfyingly laid-back approach to the management of their social media program, too.

“We don’t really have any social media guidelines. We basically just tell people to use common sense and don’t be stupid.”

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