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Posts Tagged ‘social media history’

From ‘Hello World’ And BBS To Facebook And Twitter – The History Of Social Collaboration [INFOGRAPHIC]

Social media platforms such as Twitter and Facebook have changed the way that businesses of all shapes and sizes in essentially every major industry around the world brand and market their products and services, but this relatively new medium wouldn’t even exist without the range of innovative technology in online collaboration that has evolved over the years.

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The Incredible Growth Of The Web (1984-2013) [INFOGRAPHIC]

What was your first experience of the world wide web?

Perhaps, like me, it was back in the heady days of 1993, and the Mosaic web browser, which paved the way for the groundbreaking Netscape in late 1994. It was, quite frankly, amazing. A new horizon opened up right before our eyes. And we never looked back.

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The History Of Social Media [INFOGRAPHIC]

Your first memory of social media is, of course, very much determined by your age.

Teenagers and some young adults likely won’t remember a world without Facebook, Twitter and possibly Myspace. Thirtysomethings might have fond memories of pioneering social platforms such as Friendster and even early blogging.

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How Is Social Media Being Used By The Government? [INFOGRAPHIC]

Back on April 20, 2007, then U.S. Senator Barack Obama sent his first-ever tweet. A little over six months later, he was elected president.

Of course, it took a little more work than that simple (and, with hindsight, somewhat cock-eyed) tweet, but Obama’s savvy use of social networks to spur interest in his run for the U.S. presidency was absolutely a pivotal part of his campaign, and in the last five years social media has become a key component of the political messaging system, playing an important role in everything from defusing riots, forecasting elections and emergency response.

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A Brief History Of Social Media (1969-2012) [INFOGRAPHIC]

What’s your first memory of social media?

Twitter, perhaps? Or maybe Facebook?

If you’re of a certain age, you’ll likely remember when MySpace was very much numero uno amongst all social platforms. Roll the years back a little further, and you could have been one of the (relatively) few who were amongst the pioneers of modern social networking on Friendster.

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Has Social Media Marketing Lost Its Way? [INFOGRAPHIC]

Remember when it was exciting to receive an email?

An email. One. Because, maybe twenty years ago, your email inbox didn’t get an awful lot of action. Heck, you probably didn’t even refer to it as in inbox. It was just “my email”. Email zero as a concept did not exist, because it was a given. You received an email, and you read it. Done. No more email to read. Until the next time, which might be in another day or two.

There are parallels here, of course, with regular mail. Snail mail, if you will. Twenty years before email, being sent something in the (actual) mail was exciting. It was almost always personal, and as such demanded your attention – which you were happy to give. And then, slowly but surely, what started to come through the letterbox changed. You still got those lovely letters from friends and family, albeit occasionally, but now you had bills, too. And direct mail shots. Then junk mail. Flyers for takeaway restaurants where you would never eat and postcard-sized promos for businesses that you would never use. Endless, endless junk mail. So much, in fact, that it ruined all of mail for you. And everybody else. Those personal letters stopped arriving. Pretty soon, it was almost nothing but demands and aggravation. Who looks forward to that?

Email went the same way, of course. It’s now just part of your job. Something you have to do. And, accordingly and so often, impersonal, automated, and cold.

Is this what’s happening to social media marketing, too?

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The History Of The Internet (1969-2012) [INFOGRAPHIC]

How long have you been using the internet?

If you’re a person of a certain age – that is, depressingly young – it’s highly likely you’ve never known a world without the web. While the origins of the internet can be traced back to 1969, it wasn’t until the 1990s and the launch of the first proper browser that the medium really started to take off, with Yahoo!, Google, e-commerce and the birth of social media each playing a hugely important role en route to the present day, when it’s almost impossible to imagine a life without these tools.

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Printing, Computers, Social Media And The History Of Sales Technology (1440-2013) [INFOGRAPHIC]

Did you know that a recent study revealed that 44 percent of U.S. companies have acquired a customer through Twitter?

Sales professionals have been using technology to both open doors and close deals with consumers for a lot longer than you probably think. The invention of the printing press back in 1440 revolutionised the world, and the telephone (1870), computer (1960s), widespread adoption of email and the internet (1990s), Google (1996) and social media (2000s) have each played a massively important role in how brands market their products.

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The State Of Social Media 2012 [INFOGRAPHIC]

A year is a long time, but it’s an eternity in social media.

Do you remember all the way back to January, when Pinterest was named the best new startup of 2011, and Facebook introduced Timeline? In May Facebook had their much-hyped IPO, August saw Instagram top Twitter for daily active users and in November, President Obama’s election victory message became the most retweeted Twitter post of all time.

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A History Of Social Media (1971-2012) [INFOGRAPHIC]

Social networking seems like a very new phenomenon and, certainly for the younger generation, it’s hard to imagine a world without Facebook and Twitter.

But social isn’t (and never was) just these two platforms – in fact, it actually predates both of them by over thirty years. Yep. The history of social media is, essentially, the history of the internet, and you will find its roots in email, usenet, the world wide web, blogs and (gasp) AOL.

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