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Posts Tagged ‘social media information’

What Exactly Is Social Media Intelligence?

What Exactly Is Social Media Intelligence?

If you work in marketing or advertising, you take for granted that gathering or analyzing social media intelligence is an integral part of your job.

But if you take a step back and ask, “What exactly is social media intelligence?” it can be a helpful exercise in examining what to do with the intel gleaned and what the point is of collecting it in the first place.

The graphic below from New Brand Analytics breaks down social intelligence into four clean quadrants.

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10 Surprising Social Media Statistics [STATS]

10 Surprising Social Media Statistics [STATS]

Did you know that there was a 355 percent growth in spam across social media sites in the first half of 2013?

What if I told you that over 100 hours of video are uploaded to YouTube every minute, that the average lifespan of a piece of content on Pinterest is one week and that 50 percent of technology companies say that they have acquired customers through Twitter?

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15 Eye-Opening Social Media Statistics, Facts & Figures [INFOGRAPHIC]

Did you know that Twitter is the fastest-growing social network in the world, registering an incredible 44 percent boost in active users between June 2012 and March 2013?

Some 93 percent of marketers now use social media for business, and it’s easy to understand why: Facebook has 665 million daily active users, 45 million photos are uploaded to Instagram every day, two people sign up to LinkedIn every second and still wet-behind-the-ears Pinterest has quickly established itself as the market leader for e-commerce social sharing.

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