social media marketing - AllTwitter

Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC]

Shea Bennett — Fri, 24 May 2013 07:30:09 +0000

Social media is all about engagement.

Right? How many times have you heard that. Engage, engage, engage. So why are so many brands so bad at it?

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Facebook, Twitter, Google+, Pinterest, Email – How Social Sharing Drives Sales [INFOGRAPHIC]

Shea Bennett — Thu, 23 May 2013 06:00:06 +0000

Social sharing drives eCommerce sales, but all shares are not created equally.

Email still leads the way, and by some distance, with the average email share especially valuable as it’s almost always a one-to-one forward (from one friend directly to another), and leads to an average dollar conversation rate of eight times that of Facebook, and more than ten times that of Twitter.

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The New Advertising Imperative: Converging Paid, Owned And Earned Media Strategies

Guest Author — Wed, 22 May 2013 15:00:28 +0000

How many times in the past six months have you read or heard someone reference the phrase “paid, owned, and earned”?

I’d venture to say that the answer is more than you can count on your hands (and maybe even your feet as well!). In this post, I’ll explore the evolution of social media marketing that eventually led us to the paid, owned, earned trifecta, and I’ll dive into a few brands that have found success employing it.

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How To Become A Social Media Marketer [INFOGRAPHIC]

Shea Bennett — Tue, 21 May 2013 06:00:26 +0000

Who wants to be a social media marketer?

Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.

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4 Digital Marketing Trends For 2013 [INFOGRAPHIC]

Shea Bennett — Mon, 20 May 2013 15:00:35 +0000

The world of digital marketing shifts, adjusts and evolves at a furious pace, with a veritable plethora of tools, technologies and platforms arriving – and changing – all of the time.

Heck, a couple of days ago Tumblr was a standalone entity. Now it’s wholly-owned by Yahoo. What changes will that bring? More ads? Less porn? Will Tumblr finally get that all-important exclamation mark? All of the above!?

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Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC]

Shea Bennett — Fri, 17 May 2013 06:00:51 +0000

When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?

Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? [INFOGRAPHIC]

Shea Bennett — Fri, 10 May 2013 06:00:09 +0000

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site?

We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns.

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Social Sharing Boosts Email Marketing Results By 158% [INFOGRAPHIC]

Shea Bennett — Wed, 08 May 2013 15:00:10 +0000

Email still converts better than social media marketing (or search for that matter), but do you know what really works?

Combining them together. By adding social sharing icons to your email marketing messages you can increase your click-through rate (CTR) by as much as 158 percent.

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Has Social Media Marketing Lost Its Way? [INFOGRAPHIC]

Shea Bennett — Wed, 08 May 2013 06:00:42 +0000

Remember when it was exciting to receive an email?

An email. One. Because, maybe twenty years ago, your email inbox didn’t get an awful lot of action. Heck, you probably didn’t even refer to it as in inbox. It was just “my email”. Email zero as a concept did not exist, because it was a given. You received an email, and you read it. Done. No more email to read. Until the next time, which might be in another day or two.

There are parallels here, of course, with regular mail. Snail mail, if you will. Twenty years before email, being sent something in the (actual) mail was exciting. It was almost always personal, and as such demanded your attention – which you were happy to give. And then, slowly but surely, what started to come through the letterbox changed. You still got those lovely letters from friends and family, albeit occasionally, but now you had bills, too. And direct mail shots. Then junk mail. Flyers for takeaway restaurants where you would never eat and postcard-sized promos for businesses that you would never use. Endless, endless junk mail. So much, in fact, that it ruined all of mail for you. And everybody else. Those personal letters stopped arriving. Pretty soon, it was almost nothing but demands and aggravation. Who looks forward to that?

Email went the same way, of course. It’s now just part of your job. Something you have to do. And, accordingly and so often, impersonal, automated, and cold.

Is this what’s happening to social media marketing, too?

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Social Ad Spend To Reach $11 Billion By 2017 [INFOGRAPHIC]

Shea Bennett — Thu, 02 May 2013 07:30:41 +0000

Social media advertising means business. Big business.

Already close to $5 billion last year, social ad spend is expected to increase year-on-year, rising to $6.1 billion in 2013, $8.4 billion in 2015 and a heady $11 billion by 2017.

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So You Want To Work In Social Media? 5 Challenges In A Social Media Career

Allison Stadd — Tue, 16 Apr 2013 10:00:13 +0000

Contrary to the perception of many, a career in social media is much more than angling for the perfect Instagram, live-tweeting from big-ticket events, and pinning like crazy on Pinterest.

Working in social media, whether as a community manager, a strategist, or a digital PR manager, and in-house or out of house, has unique challenges. For all those skeptical of the gravity of a full-time career in social media, or looking to get more information on the demands of working in social, keep reading.

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Shea Bennett — Mon, 15 Apr 2013 14:00:56 +0000

Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities?

At all?

More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns.

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From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC]

Shea Bennett — Fri, 12 Apr 2013 06:00:01 +0000

If social networking had existed in the Mad Men era, would Don Draper have used Twitter?

Somehow, I can’t see it. But I think he would have absolutely recognised the value, and the innovation that Twitter and other social platforms inspire would have really appealed to his creative brain. Peggy would have been writing beautifully-crafted tweets minutes after she was first promoted to copywriter, and Roger Sterling – resistant as he would inevitably have been at first – would ultimately have become one of the funniest sources of one-liners Twitter would ever see from Madison Avenue.

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SMBs Spend Twice As Much On Email Marketing Than On Social Media [STUDY]

Shea Bennett — Tue, 02 Apr 2013 14:00:41 +0000

A new study of small and medium-sized businesses (SMBs) has revealed that these firms are spending the largest portion of their budgets on email marketing, committing significantly less of their financial resources to marketing on social media platforms such as Twitter and Facebook.

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

Shea Bennett — Wed, 27 Mar 2013 08:00:29 +0000

If you’re a brand getting started with social media, it can quickly get overwhelming. Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximise return on investment it’s essential that you implement a winning strategy.

For starters, you’ll need to empower the right employees to manage your social channels, sharing responsibility and goals. You must learn to listen to your audience, using specific metrics to analyse feedback and success. You’ll need to position yourself as an authority within your field, identifying the one thing that separates you from your competitors. And, perhaps most importantly, your brand needs to be human, as social media is very much about people – not logos.

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