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Posts Tagged ‘social media marketing’

The Absolute Beginner’s Guide to Social Media Marketing [INFOGRAPHIC]

The Absolute Beginner's Guide to Social Media Marketing [INFOGRAPHIC]

Social media comes with a pretty steep learning curve, particularly for businesses.

There’s just so much to figure out. For example, how frequently should you post? How much work does it take each week before you see results? What are the right types of images to use on your social profiles? Is it okay to actively sell your products and services – and if so, how often?

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Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet

So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.

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The ROI of Social Selling [INFOGRAPHIC]

The ROI of Social Selling [INFOGRAPHIC]

How do you track social media return on investment (ROI)?

It’s the age-old question, and for many brands calculating exactly what they’re getting out of their social media campaigns has proven to be an especially difficult nut to crack.

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How Social Media Automation Can Work For Your Business [INFOGRAPHIC]

How Social Media Automation Can Work For Your Business [INFOGRAPHIC]

For brands using platforms such as Twitter, Facebook and Instagram to market their business and promote their products and services, it’s key that at all times they strive to keep the “social” in “social media”.

That means actually connecting with fans and customers. Otherwise, you’re just broadcasting. But while a lot of social media absolutely requires that human touch, some aspects can be automated. Indeed, for the most savvy brands, automating social content can dramatically improve engagement.

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Social Media is the Number One Promotional Tool for SMBs [STUDY]

Social Media is the Number One Promotional Tool for SMBs [STUDY]

Three-quarters of small and medium-sized businesses (SMBs) use social media, spending about one-fifth of their total media budget on platforms such as Facebook and Twitter, reveals a new study.

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Social Media, Great Content and Email Marketing – The Anatomy of a Perfect Event [INFOGRAPHIC]

Social Media, Great Content and Email Marketing - The Anatomy of a Perfect Event [INFOGRAPHIC]

Planning an event might seem easy on paper, but the reality involves a lot of hard work. While a venue and some nibbles might be all you need to get started, delivering a positive, rewarding experience for attendees requires quite a bit of forward thinking and a lot of advance planning on your part.

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67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

Did you know that the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach?

19 percent want to generate qualified leads, and 13 percent cite driving traffic to their website as their top priority.

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Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.

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10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]

Why would your business want to use social media?

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