AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘social media moms’

Have Moms Had Enough of Social Media? [STUDY]

Have Moms Had Enough of Social Media? [STUDY]

If you’re a brand on social media that has a strong appeal to moms, you’ve pretty much had it made. Moms, after all, read more, engage more and share more social content than any other demographic.

Or, rather, they did: a new study has revealed the five biggest turn-offs for moms using social media, and most brands are guilty of at least some of them.

Read more

Mediabistro Course

Strategic Mobile Marketing

Strategic Mobile MarketingWork with the digital strategy director for Saatchi & Saatchi to develop a strategy for smartphones, tablets, and mobile devices! Starting October 21, Kayla Green will teach you how to optimize content for mobile, create responsive landing pages, and track and analyze all mobile efforts. Register now!

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

Read more

67% Of Smartphone/Tablet-Owning UK Moms Are Active On Twitter [STUDY]

Moms are a key demographic for social media marketers across many industries, with study after study suggesting that mothers, particularly expectant mums, are highly-engaged users of social channels and, critically for brands, often the primary buyer in the home.

Read more

Why Marketers Should Be Targeting Social Moms On Twitter And Facebook [INFOGRAPHIC]

Moms social network a lot.

How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period.

Of note to marketers: mothers are very open to liaising with brands on social networks. Some 42 percent have made a purchase as a result of a recommendation on a social networking site. Engaged correctly, moms can be fantastic promoters of products and services, with more than half (59 percent) recommending companies and brands via social channels.

Read more