Social Media Increases Office Productivity, But Management Still Resistant, Says Study [INFOGRAPHIC]
46 percent of workers say that their productivity has greatly or somewhat increased because of social media use in the office, and more than one-third (37 percent) say that they could do their job better if their organisation’s management was more on-board in the use of social tools in the workplace.
Social media means business: big business. So why are so many big businesses still seeing it as the enemy? Ipsos and Microsoft surveyed almost ten thousand information workers across 32 countries and discovered that 34 percent of respondents believed that their management underestimates the benefit of social media in the workplace, even though two in five employees believe social tools encourage more collaboration and 31 percent say that they would be willing to spend their own money on a tool if it made them more efficient at their job.