Social media has revolutionised many industries but it’s had a particularly big impact on the world of seminars and conferences, with platforms such as Twitter and Facebook playing an increasingly important role in all aspects of event planning, from organisation and promotion through to the day(s) of the event itself – and beyond, via the use of video and presentations, all of which can (and should) continued be shared and promoted on and through social media.

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Social media has proven itself to be a very effective medium for raising awareness and driving registrations for conferences and seminars of all sizes and descriptions, with platforms such as Twitter, Facebook and LinkedIn offering numerous benefits to planners and marketers, both prior and during the event.

However, and as with all things social media, it takes a lot of time and effort to make good things happen, and without a detailed strategic outline it’s all-too-easy easy to lose sight of your goals.

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