Good news! That work project is almost complete, and you find yourself with a few minutes to kill. Heck, you’ve earned it. So, what’s the first thing you do? Have a quick look at Twitter? Read the latest posts from your friends on Facebook? Browse all that goodness on Pinterest?
Sure you do. Nothing wrong with that. But isn’t it amazing how often that “quick look” escalates into something a lot more substantial… and disruptive?
Learn how to maximize real-time marketing opportunities at AllTwitter Marketing Conference, June 4 in San Francisco. Explore how your businesses can — and should — approach Twitter to drive engagement, awareness, and sales. Learn more.
How often do you unplug from social media?
Microsoft looked into the impact that social channels such as Twitter and Facebook make to our productivity, and determined that these platforms lead to an average of four interruptions per hour, and that it then takes the average worker 23 minutes to get back to their assigned task.
Even multitaskers fall under the wheels of the social media monster – tasks done in parallel take the average person 30 percent longer than those done in sequence.
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