Are There Better Ways To Measure Social Media ROI? [INFOGRAPHIC]

Shea Bennett — Fri, 21 Sep 2012 08:00:46 +0000

Did you know that marketers say that measuring the return on investment (ROI) of social media is the leading challenge for their campaigns?

While 78 percent of marketers say that better customer engagement is the number one objective of their social media strategy, more than half (57 percent) struggle to measure ROI using traditional methods.

Why? Because the rules have changed.

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60% Of Marketers Say Engagement Still The Only Reliable Way To Measure Social Media ROI [STUDY]

Shea Bennett — Wed, 12 Sep 2012 14:00:14 +0000

While almost 90 percent of U.S. companies will use social media for marketing purposes in 2012, both brands and creatives are still struggling to measure success in any accountable way beyond “soft” engagement metrics such as followers, Likes, comments and shares, reports eMarketer.

A recent study from Econsultancy and Adobe discovered that almost six out of ten marketing agencies (60 percent) and almost as many global brands (57 percent) reported that engagement was the deepest level at which they could track return on investment (ROI) from their social campaigns.

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social media return - AllTwitter

Are There Better Ways To Measure Social Media ROI? [INFOGRAPHIC]

60% Of Marketers Say Engagement Still The Only Reliable Way To Measure Social Media ROI [STUDY]