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Posts Tagged ‘social media ROI’

From Cave Paintings To Twitter – Social Media And The Future Of Marketing [INFOGRAPHIC]

Did you know that the human brain processes visual information up to 60,000 times faster than plain text?

Smart marketers caught on to this fact a long, long time ago. From our earliest days of cave drawings (arguably the first “promotional” message) and smoke signals to Facebook and Twitter, we have learned that people understand and remember images at a significantly greater rate than written information, or even sound. And, in this modern, social world, this science has never been clearer.

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Social Media Marketers Value Engagement And Influence Over Sales, Says Study [REPORT]

How do you measure social media ROI?

While social media marketing, as a concept, is less than a decade old, best practices for generating and measuring return on investment have proven particularly difficult nuts to crack.

So how are brands defining goals?

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How Is Social Media Driving Revenue? [INFOGRAPHIC]

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products?

We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

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Social Media Drives Less Than 3% Of Retail Website Traffic [STATS]

Remember when the internet was being pitched as the saviour of commerce? Right up until the dotcom crash of 1999?

Pepperidge Farm remembers. But I digress. That dark period seems like a lifetime ago now, and in the world of digital commerce, it absolutely is: more than $50 billion was spent on retail e-commerce sales in the first quarter of this year in the U.S. alone. And that was just on desktops. Factor in mobile and tablet sales, and baby, you’ve got a stew going.

But what about social media? That, too, has been repeatedly pitched as the “saviour” of retail, albeit now in its online flavour. So how much referral traffic are platforms such as Facebook and Twitter generating for your favourite online stores?

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How To Use Social Media To Generate Leads [INFOGRAPHIC]

Social media has proven itself to be particularly effective at generating leads, which is good news for marketers, and any business or brand looking to use platforms such as Twitter, Facebook and LinkedIn to attract and acquire new customers.

It takes work, and it takes time, but the effort definitely pays off: 34 percent of marketers say that they have generated leads using Twitter, and 20 percent have gone on to close that deal.

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How Social Media Influences Business, Generates Leads And Drives Sales [INFOGRAPHIC]

Did you know that 27 percent of the total time spent online is now dedicated to social networking?

What if I told you that 84 percent of online shoppers use social media sites, that social media produces almost double the leads of trade shows, telemarketing, direct mail and cost per click (CPC) marketing, or that social media lead conversion rates are 13 percent higher than the average?

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10 Quick Tips For Better Status Updates On Twitter And Facebook [INFOGRAPHIC]

Question: how do you boost engagement levels on Twitter and Facebook?

Answer: write better tweets and status updates.

By posting interesting facts, sharing tips and images, inspiring action and proactively asking your fans and followers to comment, you can dramatically improve your social media response rates. And onceĀ that’s in place, a healthy bump in ROI shouldn’t be too far behind.

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Why Social Media Marketing Is Just Like Baseball [INFOGRAPHIC]

“There’s no crying in baseball,” said Jimmy Dugan, the character played by Tom Hanks in A League Of Their Own.

There’s no crying in social media marketing, either. Or, at least, there shouldn’t be, but trying to generate a successful return on investment on platforms such as Twitter and Facebook has left many a marketer weeping in the dugout.

Conversely, batting your campaign out of the park can leave you – and your clients – jumping with joy.

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The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI?

It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

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Which Social Calls To Action Really Work on Facebook, Twitter And Blogs? [INFOGRAPHIC]

Want more retweets on Twitter? Sure, who doesn’t, right?

So… have you tried asking for them?

Yep. Tweets that include the phrase “please retweet” are significantly more likely to be retweeted than other kinds of tweet (i.e., those that don’t say “please retweet”). And it has to be longhand, too – asking for someone to “please RT” generates a measurably lower return.

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