So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.
Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.