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Posts Tagged ‘social media ROI’

The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI?

It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

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Which Social Calls To Action Really Work on Facebook, Twitter And Blogs? [INFOGRAPHIC]

Want more retweets on Twitter? Sure, who doesn’t, right?

So… have you tried asking for them?

Yep. Tweets that include the phrase “please retweet” are significantly more likely to be retweeted than other kinds of tweet (i.e., those that don’t say “please retweet”). And it has to be longhand, too – asking for someone to “please RT” generates a measurably lower return.

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The State Of B2B Social Media 2013 [STUDY]

Did you know that Twitter is the business to business (B2B) social media platform of choice, favoured by 85 percent of B2B brands, ahead of LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent)?

These are the latest findings from B2B Marketing in their 2013 Social Media Benchmarking Report, which noted that while driving traffic to their website was the primary goal for B2B marketers using social media, almost two-thirds (61 percent) described their social marketing strategy as “ad-hoc”.

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities?

At all?

More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns.

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Fine Tune Your Social Media ROI In 5 Easy Steps [INFOGRAPHIC]

Do you struggle with social media ROI?

You’re not alone. A recent study showed that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment, and with e-commerce sales forecast to have reached $9.2 billion in 2012 – from some 167 million online shoppers – this disconnect has never been more important. Or costly.

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How Do You Measure Social Media ROI? [INFOGRAPHIC]

Did you know that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment (ROI)?

This disconnect has never been more important – or damaging. Some 167 million people are expected to shop online in 2012, and social commerce sales are pegged to reach $9.2 billion by the end of this year.

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The 3 Myths Of Social Media ROI [INFOGRAPHIC]

The benefits of social media are numerous, with the different platforms and channels each offering unique benefits and opportunities, provided you’re willing to put in the time and effort.

However, marketers still struggle to effectively measure their return on investment (ROI) on platforms such as Twitter and Faecbook, largely because they’re still attempting to calculate these results using traditional methods, or have become so dazzled by social metrics (Likes, followers) that they’ve lost sight of their original business goals.

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Are There Better Ways To Measure Social Media ROI? [INFOGRAPHIC]

Did you know that marketers say that measuring the return on investment (ROI) of social media is the leading challenge for their campaigns?

While 78 percent of marketers say that better customer engagement is the number one objective of their social media strategy, more than half (57 percent) struggle to measure ROI using traditional methods.

Why? Because the rules have changed.

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Marketing With Social Media – What Really Works? [INFOGRAPHIC]

Calculating the return on investment (ROI) of their brand’s social media strategy has been a consistently difficult nut to crack for marketers, certainly in the traditional sense – a recent study suggested that almost sixty percent of companies and agencies worldwide reported that engagement, which included such metrics as followers, Likes, comments and shares, was the deepest level at which they could track the ROI on their campaigns.

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60% Of Marketers Say Engagement Still The Only Reliable Way To Measure Social Media ROI [STUDY]

While almost 90 percent of U.S. companies will use social media for marketing purposes in 2012, both brands and creatives are still struggling to measure success in any accountable way beyond “soft” engagement metrics such as followers, Likes, comments and shares, reports eMarketer.

A recent study from Econsultancy and Adobe discovered that almost six out of ten marketing agencies (60 percent) and almost as many global brands (57 percent) reported that engagement was the deepest level at which they could track return on investment (ROI) from their social campaigns.

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