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Posts Tagged ‘social media ROI’

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

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Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Eight in ten digital markets say that social sharing – adding Twitter, Facebook, Pinterest and other social networking icons to their product pages – is somewhat or very effective for increasing conversions from consumers, reports eMarketer, citing data from Adobe.

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Email Generates 40x More Customers Than Twitter And Facebook Combined [STUDY]

Email Generates 40x More Customers Than Twitter And Facebook Combined [STUDY]

Email? Ha! That’s so 1995. Who needs that old dog when you have new, exciting platforms such as Twitter and Facebook?

Right? Wrong. Study after study continues to prove that email still¬†converts better than social media for converting customers. Indeed, new data suggests it might be almost forty times as effective, so clearly there’s life in the old boy yet.

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Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Which social media channels are driving traffic and conversions for retail websites?

In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.

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Less Than Half Of Customers Trust Ads On Social Networks [INFOGRAPHIC]

Less Than Half Of Customers Trust Ads On Social Networks [INFOGRAPHIC]

Do your customers trust your messages?

You’d like to think so. But irrespective of how many thousands of dollars you have invested in a first-rate marketing campaign, getting your target audience to believe you is by no means guaranteed. Indeed, people are far more likely to believe recommendations from friends and family – and even strangers – than they are from brand messages online, and ads on social networks are amongst some of the least trusted forms of advertising.

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10 Amazing Examples Of Social Media ROI [INFOGRAPHIC]

How’s your social media ROI?

Here’s a better question, perhaps: how are you measuring it?

The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.

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From Cave Paintings To Twitter – Social Media And The Future Of Marketing [INFOGRAPHIC]

Did you know that the human brain processes visual information up to 60,000 times faster than plain text?

Smart marketers caught on to this fact a long, long time ago. From our earliest days of cave drawings (arguably the first “promotional” message) and smoke signals to Facebook and Twitter, we have learned that people understand and remember images at a significantly greater rate than written information, or even sound. And, in this modern, social world, this science has never been clearer.

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Social Media Marketers Value Engagement And Influence Over Sales, Says Study [REPORT]

How do you measure social media ROI?

While social media marketing, as a concept, is less than a decade old, best practices for generating and measuring return on investment have proven particularly difficult nuts to crack.

So how are brands defining goals?

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How Is Social Media Driving Revenue? [INFOGRAPHIC]

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products?

We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

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Social Media Drives Less Than 3% Of Retail Website Traffic [STATS]

Remember when the internet was being pitched as the saviour of commerce? Right up until the dotcom crash of 1999?

Pepperidge Farm remembers. But I digress. That dark period seems like a lifetime ago now, and in the world of digital commerce, it absolutely is: more than $50 billion was spent on retail e-commerce sales in the first quarter of this year in the U.S. alone. And that was just on desktops. Factor in mobile and tablet sales, and baby, you’ve got a stew going.

But what about social media? That, too, has been repeatedly pitched as the “saviour” of retail, albeit now in its online flavour. So how much referral traffic are platforms such as Facebook and Twitter generating for your favourite online stores?

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