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Posts Tagged ‘social media sales’

The ROI of Social Selling [INFOGRAPHIC]

The ROI of Social Selling [INFOGRAPHIC]

How do you track social media return on investment (ROI)?

It’s the age-old question, and for many brands calculating exactly what they’re getting out of their social media campaigns has proven to be an especially difficult nut to crack.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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How To Fuel Your Sales Engine With Social Content [INFOGRAPHIC]

How To Fuel Your Sales Engine With Social Content [INFOGRAPHIC]

Here are some numbers for you. Each and every day, 350 million photos are uploaded on to Facebook and 500 million tweets are posted to Twitter.

So, here’s the million dollar question: how do you convert that into sales?

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Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

What’s the ROI of social media, particularly when it comes to sales?

Shopify analysed data from 37 million social visits that led to 529,000 orders, and discovered that Facebook still dominates as a source of both traffic and sales, with nearly two-thirds of all visits to Shopify stores and 85 percent of all orders therein coming from the social giant.

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How To Use Social Media To Generate Leads [INFOGRAPHIC]

Social media has proven itself to be particularly effective at generating leads, which is good news for marketers, and any business or brand looking to use platforms such as Twitter, Facebook and LinkedIn to attract and acquire new customers.

It takes work, and it takes time, but the effort definitely pays off: 34 percent of marketers say that they have generated leads using Twitter, and 20 percent have gone on to close that deal.

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How Social Media Influences Business, Generates Leads And Drives Sales [INFOGRAPHIC]

Did you know that 27 percent of the total time spent online is now dedicated to social networking?

What if I told you that 84 percent of online shoppers use social media sites, that social media produces almost double the leads of trade shows, telemarketing, direct mail and cost per click (CPC) marketing, or that social media lead conversion rates are 13 percent higher than the average?

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Social Media And The Growth Of E-Commerce [INFOGRAPHIC]

Did you know that e-commerce, which already accounts for 8 percent of all retail states in the U.S., is expected to outpace sales growth at brick-and-mortar stores over the next 5 years, reaching an incredible $370 billion by 2017?

Social media is playing its part, too – sales of physical goods through social networks is pegged to grow at a furious pace over the next few years, with some $14 billion of U.S. sales expected to be accountable to social media by 2015.

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