social media strategy - AllTwitter

The 7 Types Of Social Media Fan (And How To Convert Them Into Customers) [INFOGRAPHIC)

Shea Bennett — Mon, 10 Jun 2013 09:00:53 +0000

I’ve said it before and I’ll say it again: to do well in this crazy world of social media, all you need are 100 true fans.

What’s a true fan? On Twitter, it’s someone who goes out of their way to read your tweets, even checking your profile in case they’ve missed something. It’s a person who consistently retweets your most worthy submissions, and recommends you to their friends.

If you’re a brand on Twitter, a true fan is somebody who raves about your products, and appreciates your excellent customer service.

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7 Tips to Make Your Social Media Content More Shareable [INFOGRAPHIC]

Shea Bennett — Tue, 28 May 2013 06:00:06 +0000

How do you get people to share your content on social media?

It’s a big question, and for brands looking to raise awareness of new products and services, massively important. Essentially, it’s all word of mouth. Whether you’re of the mindset that all you need are a few key (and proven) influencers, or if you believe that any and everybody has the potential to be the trigger, to maximise the shareability of your content you need to get folks talking about it with their friends and colleagues. And then hope that those guys pay it forward, too.

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

Shea Bennett — Wed, 27 Mar 2013 08:00:29 +0000

If you’re a brand getting started with social media, it can quickly get overwhelming. Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximise return on investment it’s essential that you implement a winning strategy.

For starters, you’ll need to empower the right employees to manage your social channels, sharing responsibility and goals. You must learn to listen to your audience, using specific metrics to analyse feedback and success. You’ll need to position yourself as an authority within your field, identifying the one thing that separates you from your competitors. And, perhaps most importantly, your brand needs to be human, as social media is very much about people – not logos.

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Paid, Owned, Earned: A Strategic Business Model For Effective Social Media Marketing [INFOGRAPHIC]

Shea Bennett — Thu, 14 Feb 2013 06:00:54 +0000

Making social media work for your brand takes planning, time and effort. It takes work. You need to put in the hours, and you have to implement a winning strategy – and stick with it.

In many ways, a good social media campaign is somewhat like throwing a party. To mark the occasion, you need to decide on who you want to attend and when and where it will take place. You need to decide on a theme. You must establish clear goals and objectives and, critically, prepare the tools that will allow you to measure success.

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The Social Media Workflow – How Much Time Does Your Brand Need To Invest? [INFOGRAPHIC]

Shea Bennett — Thu, 20 Dec 2012 08:00:10 +0000

Twitter, as you probably know, is free to use.

So is Facebook. In fact, every significant social media platform is and always has been free. There is no cost barrier to entry. Everyone can join, and everyone is welcome to use these tools to raise awareness of their brand, product and services, boost website traffic and drive sales.

But there are no guarantees. And nobody ever said it was going to be easy.

Posting text, photos, videos and comments, blogging, research, curation, engaging, listening and analytics… all of these things come with a huge cost, and it isn’t financial. It’s effort. It’s resources. And it’s time.

Your time.

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Does Your Company Have A Social Media Strategy? [INFOGRAPHIC]

Shea Bennett — Thu, 22 Nov 2012 14:00:11 +0000

Social media has empowered businesses of all shapes and sizes across almost every industry to raise brand awareness, engage a global audience, boost website footfall and drive sales – providing they put in the work.

But it’s all about the conversation. Social networking by definition implies a two-way relationship, and brands need to be prepared to manage the bad with the good. No business model is perfect, and companies make mistakes. Are you ready to deal with the criticism?

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The Social Media Strategy Cheat Sheet [INFOGRAPHIC]

Lauren Dugan — Thu, 04 Oct 2012 12:00:17 +0000

Many businesses are already on social media, but they’re tweeting without a roadmap. Developing a strategy for all of your tweets, status update, customer service, monitoring efforts and more can be time-consuming and expensive – if you don’t have the resources to create your own strategy, here’s one that’s been created for you.
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4 Steps To A Social Media Strategy [INFOGRAPHIC]

Shea Bennett — Mon, 01 Oct 2012 08:00:57 +0000

Congratulations! You’ve taken that brave, exciting first step and decided that you must utilise social media in your brand’s marketing arsenal. You’ve configured your Facebook Page, your Twitter profile is looking snappy and LinkedIn, Google+ and Pinterest are next on your ‘to do’ list.

Welcome! You’re going to have a lot of fun.

So… now what?

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