social media study - AllTwitter

Would You Rather Get 10,000 New Followers On Twitter, Or Win A Car? [STUDY]

Shea Bennett — Mon, 13 May 2013 06:00:23 +0000

Would you like to have 10,000 followers on Twitter? New followers?

I mean, who wouldn’t, right? Imagine what you could do with that pick-up. But what if I gave you a choice. What if I said that you could 10,000 new, relevant, fresh-off-the-presses Twitter followers… or a new car?

What would you choose then?

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LinkedIn Top Business Social Network For Financial Pros (With Twitter In Second Place) [STUDY]

Shea Bennett — Thu, 09 May 2013 15:00:54 +0000

If you’re a financial professional, which social network do you reach for when you’re looking for the latest news and information in your space?

Perhaps unsurprisingly it’s LinkedIn, according to a new survey, which found that social media has an overall penetration rate of 90 percent amongst financial pros, and LinkedIn is used by one-third (33 percent) of this group for business purposes.

Twitter finished second in the business use poll, but commanded only a 3 percent usage rate, ahead of Facebook and blogs (both 2 percent).

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Travellers Choose Facebook, Google+ Over Twitter When Planning Trips [STUDY]

Shea Bennett — Thu, 09 May 2013 06:00:53 +0000

Who on earth uses Google+?

Well, travellers, it appears, according to one study.

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Twitter Helps Us Stay In Touch (Especially When We’re Miles Apart), Says Study [REPORT]

Shea Bennett — Wed, 08 May 2013 07:30:26 +0000

A new study has revealed how Twitter helps people stay in contact with friends, family and colleagues irrespective of where they are around the world.

Indeed, the further any two users are apart, the more likely it is that they will communicate with each other on a regular basis through Twitter.

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Google Edging Closer To Facebook For Social Sign-In Share (Mostly At Twitter’s Expense)

Shea Bennett — Tue, 23 Apr 2013 14:00:40 +0000

New data has revealed that while Facebook still commands the lion’s share of the worldwide social sign-in space, it’s Google that has made the biggest gains over the past year, largely at Twitter’s expense.

While Facebook had a 54 percent share of all social sign-in buttons across websites in Q3 of 2012, it’s dipped back down to less than half (46 percent) in Q1 of 2013, reports Janrain in their April 2013 report.

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Has Social Media Killed The Postcard? [INFOGRAPHIC]

Shea Bennett — Mon, 22 Apr 2013 08:00:58 +0000

When you’re fortunate enough to find yourself on vacation, how do you tell others about your trip?

Facebook? Text message? Skype?

Or perhaps you’d rather keep it to yourself. All of these options are, of course, popular (in varying degrees) in these heady days of 2013, but what about the good, old-fashioned postcard, that bastion of holiday communication since, well, 1840, according to Wikipedia?*

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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

Shea Bennett — Mon, 22 Apr 2013 06:00:11 +0000

So you want a Twitter Profile for your business? And maybe a Facebook Page, too. Perhaps you’re thinking about doing something on Pinterest. And you keep hearing all this good stuff about Instagram.

So you set all of these up. Done. Finished. Ready. Good to go.

Now what? How do you go about actually engaging your audience?

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Twitter, Facebook Mostly Negative About Margaret Thatcher’s Funeral [STUDY]

Shea Bennett — Thu, 18 Apr 2013 08:00:18 +0000

Former British Prime Minster Margaret Thatcher, a polarising figure if ever there was one, died on April 8th, 2013, and last week we looked at interesting data that revealed that more than four in ten comments made on social media about Thatcher’s passing were negative.

Yesterday was the ex-PM’s state funeral, and both Twitter and Facebook were consumed by the public’s reaction to the day, which was rumoured to have cost a reported £10 million – a figure that many found unacceptable. Indeed, one study has suggested that almost two-thirds of all comments made on Twitter and Facebook about Thatcher’s funeral were negative.

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The State Of B2B Social Media 2013 [STUDY]

Shea Bennett — Wed, 17 Apr 2013 06:00:48 +0000

Did you know that Twitter is the business to business (B2B) social media platform of choice, favoured by 85 percent of B2B brands, ahead of LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent)?

These are the latest findings from B2B Marketing in their 2013 Social Media Benchmarking Report, which noted that while driving traffic to their website was the primary goal for B2B marketers using social media, almost two-thirds (61 percent) described their social marketing strategy as “ad-hoc”.

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Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC]

Shea Bennett — Mon, 15 Apr 2013 06:00:21 +0000

Who is the average Twitter user?

According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.

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Anti-Social Networks – 88% Think People Are Less Polite When Using Social Media [INFOGRAPHIC]

Shea Bennett — Thu, 11 Apr 2013 08:00:27 +0000

Do you consider yourself a nice person? Pleasant to be around? Fun, easy-going, life and soul of the party?

Yeah? What about when you’re online? What about when you’re using Twitter and Facebook? Same old good guy, or do you become somebody else? Someone who’s perhaps just a little bit harder to deal with?

If so, you’re certainly not alone. And you might not even be aware of any change, but according to a new study, almost nine in ten people believe that other folks are less polite on social media than they are face-to-face, and one in five users (19 percent) have decreased in-person contact with somebody altogether because of something that they said online.

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Men More Likely Than Women To Use Social Media Whilst On The Toilet Or Drunk, Says Poll [STUDY]

Shea Bennett — Mon, 08 Apr 2013 14:00:04 +0000

More than eight in 10 Facebook users and around two-thirds of Twitter users have actively used these social media sites while they are watching TV, reveals a new study.

But that’s not all. It turns out social media users are great multitaskers all round, with social media being a popular concurrent pastime whilst travelling, working and shopping, and even when using the lavatory.

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How Are We Using Social Media? [INFOGRAPHIC]

Shea Bennett — Thu, 04 Apr 2013 06:00:20 +0000

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

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Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY]

Shea Bennett — Tue, 26 Mar 2013 14:00:43 +0000

In less than a decade social media has established itself as a powerful marketing tool for brands of all shapes and sizes in every major country across the planet, but which strategical tactics drive the most engagement for these businesses? Which social marketing methods deliver the best results, and which nuts are proving the hardest to crack?

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U.S. Moms More Active On Twitter, Facebook Than Generation Xers [STUDY]

Shea Bennett — Thu, 21 Mar 2013 14:00:23 +0000

An incredible 94.5 percent of all mothers in the U.S. are internet users, estimates eMarketer, versus 75.7 percent of the total population, putting moms at the very top of the “must-target” list for digital marketers.

Indeed, more than eight in ten of these women use social media sites one or more times per month, with 25.3 million U.S. moms on Facebook and 5.7 million on Twitter.

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