social media study - AllTwitter

social media study - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Tue, 18 Jun 2013 23:00:51 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 One In Four People Worldwide Use Social Media [STUDY]

One In Four People Worldwide Use Social Media [STUDY]

You probably knew that social media was popular – the rapidly-growing audiences of Facebook, Twitter and the other top platforms are heavily touted, after all – but a new study has unveiled just how big social networking has become, and, perhaps more impressively, is becoming, around the world.

In their Worldwide Social Network Users: 2013 Forecast and Comparative Estimates report, eMarketer has determined that one in four people worldwide will use social networks in 2013. This equates to a rise of 1.73 billion social media users from 1.47 billion in 2012, and this global audience is expected to jump to an incredible 2.55 billion within the next five years.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-worldwide-growth_b45043#disqus_thread http://www.mediabistro.com/alltwitter/social-media-worldwide-growth_b45043 http://www.mediabistro.com/alltwitter/?p=45043 Tue, 18 Jun 2013 15:00:01 +0000 Brands Growing Faster On Twitter Than Facebook [STUDY]

Big Brands Growing More Quickly On Twitter Than Facebook [STUDY]

It appears that Twitter may bring a smaller, but more active, audience to brands than Facebook does.

A new study from social advertising and analytics startup Optimal examined data from 4,330 brands to determine whether each brand’s Twitter or Facebook following outpaced the other. The results are definitely interesting.

New Career Opportunities Daily: The best jobs in media.

]]> Allison Stadd http://www.mediabistro.com/alltwitter/twitter-vs-facebook-3_b45042#disqus_thread http://www.mediabistro.com/alltwitter/twitter-vs-facebook-3_b45042 http://www.mediabistro.com/alltwitter/?p=45042 Tue, 18 Jun 2013 13:00:27 +0000 The More Often You Tweet, The Bigger Narcissist You Are [STUDY]

The More Often You Tweet, The Bigger Narcissist You Are [STUDY]

A new study conducted by University of Michigan researchers Elliot Panek, Yioryos Nardis and Sara Konrath found that social media reflects and amplifies the culture’s growing levels of narcissism.

In the words of the researchers, “Facebook is a mirror and Twitter is a megaphone.”

New Career Opportunities Daily: The best jobs in media.

]]> Allison Stadd http://www.mediabistro.com/alltwitter/twitter-narcissism_b44886#disqus_thread http://www.mediabistro.com/alltwitter/twitter-narcissism_b44886 http://www.mediabistro.com/alltwitter/?p=44886 Fri, 14 Jun 2013 19:00:53 +0000 Is Social Media Turning Us Into Psychopaths? [INFOGRAPHIC]

Is Social Media Turning Us Into Psychopaths? [INFOGRAPHIC]

In less than a decade social media has infiltrated almost every aspect of our personal and professional lives, and with each new month brings a new feature, a new must-have tool, and, as often as not, a brand-new platform, to this veritable smorgasbord of digital connectivity.

Have you ever stopped to think what it might be doing to our psyche, both collectively and as individuals?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-pyschopaths_b44893#disqus_thread http://www.mediabistro.com/alltwitter/social-pyschopaths_b44893 http://www.mediabistro.com/alltwitter/?p=44893 Fri, 14 Jun 2013 09:00:14 +0000 Facts, Figures And Statistics – The Marketing Benefits Of Social Media [INFOGRAPHIC]

Facts, Figures And Statistics - The Marketing Benefits Of Social Media [INFOGRAPHIC]

Did you know that a recent survey showed that 89 percent of marketers said that social media has generated more exposure for their business, and that increasing traffic was the second major benefit, with 75 percent citing positive reports?

You hear time and time again that social networking sites such as Twitter and Facebook have made a massive impact on business marketing, but where’s the proof? Where are the hard numbers?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/marketing-benefits-social-media_b44694#disqus_thread http://www.mediabistro.com/alltwitter/marketing-benefits-social-media_b44694 http://www.mediabistro.com/alltwitter/?p=44694 Tue, 11 Jun 2013 07:00:23 +0000 Socializing, Social Networking And Surfing The Net – The Biggest Workplace Time Wasters [INFOGRAPHIC]

Socializing, Social Networking And Surfing The Net - The Biggest Workplace Time Wasters [INFOGRAPHIC]

There are two kinds of people: those who waste time in the office, and those who waste time in the office but never get caught.

Joking aside, even the most hardy and devoted of employees will find themselves skimping on work duties on occasion, but what are the biggest causes of procrastination in the office?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/workplace-time-wasters_b44601#disqus_thread http://www.mediabistro.com/alltwitter/workplace-time-wasters_b44601 http://www.mediabistro.com/alltwitter/?p=44601 Mon, 10 Jun 2013 07:00:53 +0000 Is Google+ Really More Popular Than Twitter? The Data Seems To Say So, But… [STUDY]

For many years now, two things have been constants in the world of social media. One, women are more active users of social networking sites and platforms than men. And two, Facebook and Twitter are the two most popular social channels – always in that order – for both sexes.

Well, part of this is still true – there are more female participants of all the major social media sites in the U.S. than men with just one, obvious exception, and that’s LinkedIn.

But as for Facebook vs Twitter? Increasingly, the data is suggesting that it’s Google+ that is actually the second most-popular social network in the USA, and Twitter ranks fourth overall amongst that key female demographic.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-gender-popularity_b44484#disqus_thread http://www.mediabistro.com/alltwitter/social-media-gender-popularity_b44484 http://www.mediabistro.com/alltwitter/?p=44484 Thu, 06 Jun 2013 07:00:31 +0000 Amazing Social Media Statistics From Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Amazing Social Media Statistics From Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Would you like to become a social media marketer? You know, so you can actually use Twitter and Facebook – proactively – at work?

Sure you would. But you have to memorise a few key stats, first. For example, did you know that the U.S. is the top country on Twitter, and that 34 percent of marketers have generated leads using the micro-blogging social network?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-info_b44459#disqus_thread http://www.mediabistro.com/alltwitter/social-media-info_b44459 http://www.mediabistro.com/alltwitter/?p=44459 Wed, 05 Jun 2013 15:00:58 +0000 55% Of Advertisers Are Spending More On Social Media In 2013 [STUDY]

55% Of Advertisers Are Spending More On Social Media In 2013 [STUDY]

The majority of U.S. marketers say that they plan to spend more on mobile and social media marketing in 2013, reveals a new study from the Association Of National Advertisers.

In their 2013 Q1 Member Benchmarking Survey, the ANA discovered that 55 percent of advertisers will increase their social media expenditure this year, while 45 percent will spend the same.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/advertiser-spend-2013_b44007#disqus_thread http://www.mediabistro.com/alltwitter/advertiser-spend-2013_b44007 http://www.mediabistro.com/alltwitter/?p=44007 Fri, 31 May 2013 07:30:14 +0000 68% Of Millennials Get Their News From Social Media [INFOGRAPHIC]

68% Of Millennials Get Their News From Social Media [INFOGRAPHIC]

How do millennials get their news? Well, according to a new Ypulse study, more than two-thirds (68 percent) of 14-30 year-olds ride the information curve on social media platforms such as Twitter and Facebook, which ranked first as a news source ahead of word of mouth (63 percent), news websites (62 percent) and television (55 percent).

Overall, social media ranked second as a primary source of news (behind news websites). However, 66 percent are not confident that the news they receive from any source is accurate, and 67 percent would rather be the last to know so long as the information was true.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/millennial-news_b43866#disqus_thread http://www.mediabistro.com/alltwitter/millennial-news_b43866 http://www.mediabistro.com/alltwitter/?p=43866 Thu, 30 May 2013 07:30:08 +0000 Internet Trends 2013: Social Media, Sharing And Twitter As A Learning Tool [STUDY]

Internet Trends 2013: Social Media, Sharing And Twitter As A Learning Tool [STUDY]

Mary Meeker, general partner at Kleiner Perkins Caufield & Byers, has released her 2013 Internet Trends report and, as per usual, it’s packed-full of magnificently tasty data, juicy tidbits and eye-opening statistical morsels.

Meeker’s presentation of the report is being unveiled at AllThings D’s D11 Conference, but we have some key findings from the study below which are especially relevant to Twitter.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/internet-trends-2013_b43847#disqus_thread http://www.mediabistro.com/alltwitter/internet-trends-2013_b43847 http://www.mediabistro.com/alltwitter/?p=43847 Thu, 30 May 2013 06:00:21 +0000 Which Social Calls To Action Really Work on Facebook, Twitter And Blogs? [INFOGRAPHIC]

Which Social Calls To Action Really Work on Facebook, Twitter And Blogs? [INFOGRAPHIC]

Want more retweets on Twitter? Sure, who doesn’t, right?

So… have you tried asking for them?

Yep. Tweets that include the phrase “please retweet” are significantly more likely to be retweeted than other kinds of tweet (i.e., those that don’t say “please retweet”). And it has to be longhand, too – asking for someone to “please RT” generates a measurably lower return.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-calls-to-action_b43767#disqus_thread http://www.mediabistro.com/alltwitter/social-calls-to-action_b43767 http://www.mediabistro.com/alltwitter/?p=43767 Wed, 29 May 2013 15:00:24 +0000 Which Social Media Platforms Are Most Important To B2C And B2B Marketers (And Why)? [STUDY]

Which Social Media Platforms Are Most Important To B2C And B2B Marketers (And Why)? [STUDY]

Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why?

Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-b2c-b2b_b43718#disqus_thread http://www.mediabistro.com/alltwitter/social-media-b2c-b2b_b43718 http://www.mediabistro.com/alltwitter/?p=43718 Wed, 29 May 2013 07:30:15 +0000 The Top Marketing Strategies Used By Social Media Pros [STUDY]

U.S. social media advertising spend is expected to grow 31.6 percent in 2013, reaching $4.2 billion by year-end, predicts eMarketer, and a new study has revealed some of the tactics used by marketing professionals.

Forrester Consulting surveyed U.S. advertisers and found that more than seven in ten (73 percent) cited the use of branded pages on platforms such as Facebook and Twitter as their primary social marketing tactic, ahead of buying ads on social networks (56 percent), micro-blogging (52 percent) and paying to promote content (51 percent).

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-marketer-tactics_b43575#disqus_thread http://www.mediabistro.com/alltwitter/social-marketer-tactics_b43575 http://www.mediabistro.com/alltwitter/?p=43575 Tue, 28 May 2013 07:30:46 +0000 Facebook, Twitter, Google+, Pinterest, Email – How Social Sharing Drives Sales [INFOGRAPHIC]

Social sharing drives eCommerce sales, but all shares are not created equally.

Email still leads the way, and by some distance, with the average email share especially valuable as it’s almost always a one-to-one forward (from one friend directly to another), and leads to an average dollar conversation rate of eight times that of Facebook, and more than ten times that of Twitter.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-sharing-sales_b43355#disqus_thread http://www.mediabistro.com/alltwitter/social-sharing-sales_b43355 http://www.mediabistro.com/alltwitter/?p=43355 Thu, 23 May 2013 06:00:06 +0000