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Posts Tagged ‘social media study’

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

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20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

15-24 year-olds in the United Kingdom will spend £5.7 billion online in 2014, with almost three in 10 having purchased a product through social media, reveals a new study.

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Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

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52% Use Two or More Social Networks (And Six in 10 Have Unfollowed Brands) [STUDY]

52% Use Two or More Social Networks (And Six in 10 Have Unfollowed Brands) [STUDY]

More than half of U.S. adults are active on two or more social networks, favouring different platforms for different interests, reveals a new study.

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Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Women love to shop, right?

I mean, that’s the stereotype. And maybe it used to be true, but a new study has revealed that when it comes to purchases resulting from recommendations from contacts or ads on social networks, men spend more than women. A lot more.

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87% of UK University Students use Social Media Apps [STUDY]

9 in 10 UK University Students use Social Media Apps [STUDY]

Almost nine in 10 students in universities in the United Kingdom use social media apps such as Twitter, Facebook and Instagram, reveals a new study.

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46% Of UK YouTubers are on Twitter [STUDY]

46% Of YouTubers are on Twitter [STUDY]

For marketers, driving fans from their most popular social network to engage with another is a tried-and-tested technique that can often pay dividends, especially when building your brand audience on a new platform.

Typically, however, brands push Facebook fans to Twitter, Twitter fans to Facebook and both to Instagram, but if you have an especially strong presence on YouTube you might want to reconsider your strategy.

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Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

We’ve said it before and we’ll say it again: email is not dead.

Far from it, in fact: it’s going from strength-to-strength.

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55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]

55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]

One of the biggest trends in social media is the hashtagification of everything.

And I mean everything. Of course, the use of hashtags on Twitter (and, later, Instagram and Facebook) is now absolutely the norm, with millions being shared each and every day. That volume quickly bled into “real world” usage as marketers looked to capitalise on all those social eyeballs, with hashtags very much par for the course on television shows, movie trailers and commercials. And now: weddings.

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