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Posts Tagged ‘social media study’

Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY]

Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY]

Just over one-third of teenagers use Twitter every day, but more than four in 10 don’t use it all, reveals a new study.

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Three Quarters Of SMBs Are Investing More Time In Social Media Marketing [STUDY]

Three Quarters Of SMBs Are Investing More Time In Social Media Marketing [STUDY]

As a small business owner, are you investing more of your time in social media?

You’re not alone, as new data has revealed that almost three-quarters of small and medium-sized businesses (SMBs) have increased the time they spend using social media for marketing purposes, with less than one in 10 cutting back.

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How Many Millennials, Gen Xers And Baby Boomers Use Facebook, Twitter And Instagram? [STUDY]

How Many Millennials, Gen Xers And Baby Boomers Use Facebook, Twitter And Instagram? [STUDY]

59 percent of millennials have a Twitter account, with slightly more than one quarter using the service on an active basis, reveals new data from GlobalWebIndex.

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Financial Professionals Are Seeing The Value In Social Media [STUDY]

Financial Professionals Are Seeing The Value In Social Media [STUDY]

U.S. financial professionals are now starting to recognise the value in social media platforms such as Twitter and Facebook, reveals a new study.

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Lessons Learned From Analyzing One Billion Social Media Brand Mentions [STUDY]

Lessons Learned From Analyzing One Billion Social Media Brand Mentions [STUDY]

Have you heard? Your customers are talking about your business on Twitter.

And Facebook and Instagram, too. But what are they saying?

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The Social Media Landscape For Financial Professionals [INFOGRAPHIC]

The Social Media Landscape For Financial Professionals [INFOGRAPHIC]

Did you know that almost two-thirds (61 percent) of financial advisors rank social media as high value to their business?

Conversely, almost half of investors would like to connect with their advisors through social media… but cannot find them.

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Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY]

Facebook, Twitter, Pinterest, Snapchat - How B2C And B2B Marketers Use Social Media [STUDY]

How are marketers using social media?

Largely, that depends on the sector in which they operate, as business to consumer (B2C) brands tend to favour different platforms to their business to business (B2B) counterparts.

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Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.

However, right now at least that synergy isn’t clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.

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Twitter App Usage Grew 14% In The Past 6 Months [STATS]

Twitter App Usage Grew 14% In The Past 6 Months [STATS]

Twitter’s monthly active user growth problem is well documented, and everyday use of the platform actually fell 3 percent in the past six months, says GlobalWebIndex.

But there’s some good news for Twitter, as the same study revealed that use of the Twitter app is actually up 14 percent over the same period – beating Facebook, Google+ and YouTube.

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