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Posts Tagged ‘social media study’

Super Bowl Social Showdown: Seahawks VS Broncos, Bruno Mars VS Red Hot Chilli Peppers [STUDY]

Super Bowl Social Showdown: Seahawks VS Broncos, Bruno Mars VS Red Hot Chilli Peppers [STUDY]

Who are you rooting for in the Super Bowl: the Broncos or the Seahawks?

What about Bruno Mars versus the Red Hot Chili Peppers? At halftime, Mars and the Chili Peppers will take the stage, and Networked Insights have crunched the numbers across on Twitter and Facebook to figure out who’s generating the most buzz.

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Twitter Referral Traffic Fell 4.31% In The Last 3 Months (Facebook +48%, Pinterest +30%) [STATS]

Twitter Referral Traffic Fell 4.31% In The Last 3 Months (Facebook +48%, Pinterest +30%) [STATS]

What’s going on with Twitter?

Following news that Twitter’s user base grew just 2 percent in the last 6 months of 2013, new data from Shareaholic has revealed that Twitter accounted for just over 1 percent of social media referral traffic in Q4 of last year, a decline of 4.31 percent (0.05 percentage points) overall from September.

Facebook, meanwhile, drove more than twice the referral traffic of the seven other top social media sites combined, with a 15.44 percent December share, up from 10.37 percent in September.

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Social Media’s Impact On Customer Service [INFOGRAPHIC]

Social Media's Impact On Customer Service [INFOGRAPHIC]

Did you know that 42 percent of consumers expect a response from brands on social media within one hour, and three in five (57 percent) believe that a brand’s response time should be the same on the weekends as it is Monday through Friday?

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6 Out Of 10 Buy Products Based On The Social Media Posts Of Friends [STUDY]

6 Out Of 10 Buy Products Based On The Social Media Posts Of Friends [STUDY]

Do you consider yourself an early adopter amongst your peers? Perhaps you frequently post photos and share thoughts about products and services that you’ve tried. Maybe you’re the sort of person who actually influences friends and family into buying the things that you buy.

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State Of Social Sharing: Pinterest Outgrows Facebook, Twitter (And Is Now Bigger Than Email) [STUDY]

State Of Social Sharing: Pinterest Outgrows Facebook, Twitter (And Is Now Bigger Than Email) [STUDY]

2013 was a bumper year for social media with all the top sites recording at least one significant milestone moment, but it’s perhaps Pinterest that has been the most impressive, showing off some surprisingly powerful legs, reveals a new study.

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Twitter Grew Just 2% In The Last 6 Months (Instagram +23%, Facebook -3%) [STATS]

Twitter Grew Just 2% In The Last 6 Months (Instagram +23%, Facebook -3%) [STATS]

When Twitter filed its Form S-1 registration in October of last year, which contained all of the company’s key data going into the November IPO, its user numbers seemed a little soft. Many analysts and pundits (including myself) thought Twitter’s active user base would be in the region of 250-300 million. The actual number? 218 million, a pittance compared to its great rival, Facebook.

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65% Of Smartphone Owners Use Social Media Notification Alerts [STUDY]

65% Of Smartphone Owners Use Social Media Notification Alerts [STUDY]

Do you use push notifications for social media alerts on your smartphone?

If so, you’re far from alone – 65 percent of U.S. smartphone owners use push notifications for social alerts, reports eMarketer, citing data from Mobile Posse.

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Email Generates 40x More Customers Than Twitter And Facebook Combined [STUDY]

Email Generates 40x More Customers Than Twitter And Facebook Combined [STUDY]

Email? Ha! That’s so 1995. Who needs that old dog when you have new, exciting platforms such as Twitter and Facebook?

Right? Wrong. Study after study continues to prove that email still¬†converts better than social media for converting customers. Indeed, new data suggests it might be almost forty times as effective, so clearly there’s life in the old boy yet.

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Messaging And Social App Use Tripled In 2013 [STATS]

Messaging And Social App Use Tripled In 2013 [STATS]

Use of social media and messaging apps grew 203 percent year-on-year in 2013, with overall app use rising 115 percent over the same period, reports Statista, citing data from Flurry Analytics.

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Social Media 2014: How Will User Behaviour Change This Year? [INFOGRAPHIC]

Social Media 2014: How Will User Behaviour Change This Year? [INFOGRAPHIC]

How will the behaviour of social media users change now that we’re steamrolling through 2014?

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