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Posts Tagged ‘social media study’

Gamers are Highly Active on Social Networks, Prefer Facebook to Twitter [STUDY]

Gamers are Highly Active on Social Networks, Prefer Facebook to Twitter [STUDY]

Social networks are very important to gamers.

Nine in 10 have an account on Facebook and more than six in 10 have used YouTube, Google+ and Twitter, reveals a new study, with just 7 percent not using any social network at all.

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Teens Prefer Twitter to Facebook (But Instagram is Number One) [STUDY]

Teens Prefer Twitter to Facebook (But Instagram is Number One) [STUDY]

Teenagers are a fickle bunch, prone to leaping from one thing to another as soon the latter becomes cool and the former obsolete – in their minds, at least.

The peaks and troughs in social media activity perhaps epitomises this as well as anything, and a new study has revealed that Facebook usage has dropped off significantly amongst teens this year, and it’s Instagram that is picking up the spoils.

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Millennial Shoppers Like Facebook, Twitter, Brands and Even Ads [INFOGRAPHIC]

Millennial Shoppers Like Facebook, Twitter, Brands and Even Ads [INFOGRAPHIC]

Twitter has been cited as a top 10 business by millennials, with one in five using the social network to follow their favourite brands.

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Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, Instagram & Pinterest

Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, Instagram & Pinterest

Who is more active on social media: men or women?

It’s an expansive question. 74 percent of internet users use social networking sites, with women (76 percent) having a slight edge over men (72 percent). But when you drill down to a platform-by-platform level, the diversity might surprise you.

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Have Moms Had Enough of Social Media? [STUDY]

Have Moms Had Enough of Social Media? [STUDY]

If you’re a brand on social media that has a strong appeal to moms, you’ve pretty much had it made. Moms, after all, read more, engage more and share more social content than any other demographic.

Or, rather, they did: a new study has revealed the five biggest turn-offs for moms using social media, and most brands are guilty of at least some of them.

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Facebook, Twitter Engage Young People in Politics [STUDY]

Facebook, Twitter Engage Young People in Politics [STUDY]

Being active on social media sites can lead to greater political participation, reveals a new study.

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Social Media is the Number One Promotional Tool for SMBs [STUDY]

Social Media is the Number One Promotional Tool for SMBs [STUDY]

Three-quarters of small and medium-sized businesses (SMBs) use social media, spending about one-fifth of their total media budget on platforms such as Facebook and Twitter, reveals a new study.

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Want to Reach Lesbian, Gay and Bisexual Internet Users? Use Facebook (Not Twitter) [STUDY]

Want to Reach Lesbian, Gay and Bisexual Internet Users? Use Facebook (Not Twitter) [STUDY]

More than half of U.S. gay, lesbian and bisexual internet users have Liked a business page on Facebook, and four in five have clicked on a Facebook ad, reveals new data.

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Local News Readers Share More Stories on Social Media [STUDY]

Local News Readers Share More Stories on Social Media [STUDY]

People who prefer and read local news media are more likely to share that content on social media sites than those who consume their news from national sources, reveals a new study.

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79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

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