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Posts Tagged ‘social media study’

Managing Social Media Out Of Hours Is The Biggest Challenge For Marketers, Says Poll [STUDY]

Managing Social Media Out Of Hours Is The Biggest Challenge For Marketers, Says Poll [STUDY]

Here’s the thing: social media never sleeps. Once you open those floodgates, it’s a 24/7/365 relationship. This is very true for brands, particularly those that have a global presence. And it presents a unique kind of problem.

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Harvard Rated Most Social University In The U.S. [INFOGRAPHIC]

Harvard Rated Most Social University In The U.S. [INFOGRAPHIC]

In less than a decade social media has revolutionised many industries, and educational establishments around the world – most notably in the U.S. – have been quick to adopt these tools as part of their marketing strategy. But which school is delivering the best work?

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SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

Small and medium-sized businesses (SMBs) spent aggressively on social media in 2013, with some success, but this year they’re cutting back slightly on their investment in Twitter and Facebook to concentrate funds on their website, reveals a new study.

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46% Of Online Seniors Use Social Media (But Just 6% Are On Twitter) [STUDY]

46% Of Online Seniors Use Social Media (But Just 6% Are On Twitter) [STUDY]

Use of social media sites by American internet users aged 65 and over has risen sharply over the past five years, with almost half (46 percent) of all online senior citizens now active on one or more social networks, reveals new data from Pew Research.

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How Men And Women Use Social Media And Mobile (And What This Means For Ads) [INFOGRAPHIC]

How Men And Women Use Social Media And Mobile (And What This Means For Ads) [INFOGRAPHIC]

Did you hear? Men and women use social media differently.

No real surprise there – study after study has shown this to be the case ever since platforms such as Facebook and Twitter first opened their doors – but what exactly are these differences, and how does this impact advertising and mobile use?

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67% Of Americans Use Social Media (With One In Six Active On Twitter) [STUDY]

67% Of Americans Use Social Media (With One In Six Active On Twitter) [STUDY]

Two thirds of Americans have a profile on one or more social networks, reveals a new study, with about one in six (16 percent) using Twitter.

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Watch It, Read It, Tweet It – How We View And Share News [INFOGRAPHIC]

Watch It, Read It, Tweet It - How We View And Share News [INFOGRAPHIC]

How do you take your news in the morning? If you’re anything like a quarter of Americans it’s via social media, with 29 percent also sharing news updates via platforms such as Twitter and Facebook, too.

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YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

In less than a decade social media has established itself as a hugely important source of referral traffic to websites across almost every industry, but what do these visitors actually do once they’ve hit your website? Are all social visitors equal, or are some more equal than others?

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Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC]

Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC]

One in five job seekers would refuse to work for an employer who didn’t allow them to access social media sites such as Twitter and Facebook in the workplace, and a quarter of college students say that use of these channels in the office will be a key factor in their decision to accept an employer’s offer.

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