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Posts Tagged ‘social media study’
So you want to be a software engineer?
Good call. The streets, as they say, are paved with gold, particularly in Silicon Valley, where engineers at the top firms command six figure sums, stock options, and more.
But who pays the best? Glassdoor tracked the 25 highest-paying companies for software engineers in 2013 and discovered that Juniper Networks’ average base salary of $159,990 beat out second-placed LinkedIn by more than twenty thousand dollars.
When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.
Did you know that productivity losses from non-work related internet surfing have been pegged at high as 40 percent and, despite this, just 15 percent of businesses have an office social media policy?
Subsequently, platforms like Twitter and Facebook have become a veritable haven for time suckage during office hours, and many businesses are taking action, with more than half (54 percent) completely blocking these channels at work. These platforms aren’t their only concerns, however – 33 percent of employees check their email multiple times a day, and 70 percent of all internet porn traffic occurs during the office hours of nine to five.
In less than a decade social media has revolutionised the way that brands and businesses attract, engage and convert fans and customers, but a new study has revealed that platforms such as Twitter and Facebook aren’t the preferred medium of choice for receiving marketing messages from retailers, reports eMarketer.