Did you know that 95 percent of businesses throughout the world use social media as a networking tool, and that fifty percent of these companies have noticed a significant improvement in their visibility, website traffic and sales, accordingly?

Used correctly, social media platforms such as Twitter, Facebook and LinkedIn allow brands of all shapes and sizes across almost every industry worldwide to attract and engage with customers (old and new), convert enquiries into strong leads and deliver first-class customer support and service. It takes work, and it takes time, but the road is there for everyone. You just have to take those first steps – and then keep putting one foot in front of the other.

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Wouldn’t life just be easier if there was a scientific formula for social media management?

It’s your lucky afternoon.

The Social Media Management Periodic Table below, created by SEO agency Dynamic Search, provides an app-by-app map to social media success, a visual display to help you optimize your social strategy, complete with legend.

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Sree Sreenivasan, Columbia University’s first Chief Digital Officer and Columbia Journalism School professor, knows what he’s talking about when it comes to Twitter.

He has almost 45,00 Twitter followers, and his social media workshops and presentations constantly sell out.

But we’ve got a little nugget of Sree wisdom for you, gratis, below.

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Social media had its biggest-ever year in 2012, with Facebook, Twitter, LinkedIn, Instagram and Pinterest each reaching new heights in size and importance.

So what are you doing to capitalise on this success in 2013? Does your business have a social media plan?

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Did you know that social media users who receive excellent service from their favourite brands go on to spend, on average, 21 percent more than non-social customers?

Conversely, 83 percent of socially savvy consumers have walked away from a purchase in the past year after having a negative support experience with brand, compared to just 49 percent of everybody else *.

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