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Posts Tagged ‘social media survey’

Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY]

Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY]

Just over one-third of teenagers use Twitter every day, but more than four in 10 don’t use it all, reveals a new study.

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Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.

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Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY]

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY]

Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study.

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How Men And Women Use Social Media And Mobile (And What This Means For Ads) [INFOGRAPHIC]

How Men And Women Use Social Media And Mobile (And What This Means For Ads) [INFOGRAPHIC]

Did you hear? Men and women use social media differently.

No real surprise there – study after study has shown this to be the case ever since platforms such as Facebook and Twitter first opened their doors – but what exactly are these differences, and how does this impact advertising and mobile use?

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67% Of Americans Use Social Media (With One In Six Active On Twitter) [STUDY]

67% Of Americans Use Social Media (With One In Six Active On Twitter) [STUDY]

Two thirds of Americans have a profile on one or more social networks, reveals a new study, with about one in six (16 percent) using Twitter.

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70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]

70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]

As a brand using social media, how quickly do you respond to consumer complaints?

If your average response is an hour or less – and it pays to be honest here – you’re in pretty lofty company, as fewer than one in five (18 percent) of brands reply to customer complaints on channels such as Twitter and Facebook within 60 minutes, with 21 percent rarely or never responding at all.

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61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase.

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The Top 10 Most Wanted Holiday Gifts (As Chosen By Social Media Users) [INFOGRAPHIC]

The Top 10 Most Wanted Holiday Gifts (As Chosen By Social Media Users) [INFOGRAPHIC]

What’s on the top of your must-have holiday wish list this season?

Well, if you’re anything like the majority of social media users, it’s cold, hard cash that’s your preferred gift of choice, followed by gift cards and iPhones. Material lot, aren’t you?

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Friend, Follow, Like, Buy – How Social Media Impacts Shopping [INFOGRAPHIC]

Friend, Follow, Like, Buy - How Social Media Impacts Shopping [INFOGRAPHIC]

Shares on social media create shoppers. But not all social shares are created equally.

A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.

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25% Of Those 55+ Want Hashtags To Be Taught In Schools; 68.5% Of Young Adults Don’t [SURVEY]

1 In 4 Baby Boomers Want Hashtags To Be Taught In Schools, But 68.5% Of Young Adults Don't [SURVEY]

Results of a recent survey, which queried 1,000+ Americans nationwide and was sponsored by founder of Live Your Message Marisa Murgatroyd, demonstrate that Americans are divided when it comes to teaching social media in schools.

A full quarter of respondents aged 5+ thought hashtags should be taught in schools, whereas 68.5% of respondents aged 18-24 believed the opposite.

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