Did you know that a recent study revealed that 61 percent of engineers use social media for work-related activities?
Facebook is, as usual, the platform of choice, with more than two-thirds (67 percent) of engineers favouring that channel, ahead of LinkedIn (43 percent), Google+ (33 percent) and Twitter (22 percent).
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.
56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).
Ever feel completely overwhelmed online? Like there are just too many social networks to participate in, blog posts to read, tweets to retweet, Facebook posts to like, Instagram photos to scroll through?
You’re definitely not alone.
Even, surprisingly, when it comes to companies and their digital presences. In a survey conducted by Ragan and NASDAQ OMX Corporate Solutions, just 13% of communicators said their organization was “an advanced, well-run machine,” while nearly two-thirds said they have more to learn and accomplish.
What’s the first thing you do in the morning?
Well, if you’re of a certain age, chances are that you reach for your phone. Cisco surveyed 3,600 college students and workers aged 18-30 across 18 countries and discovered that nine out of ten respondents check their smartphones for updates in email, texts and social media sites, often before they get out of bed.
In less than a decade, social networking has rapidly integrated itself into almost every aspect of our personal and professional lives, and a new report has revealed the extent to which this phenomenon has been adopted around the world.
The Pew Research Center’s Global Attitudes Project surveyed twenty-one nations and discovered that Britain leads the world in social media use, with 52 percent of its citizens reporting that they use platforms such as Twitter and Facebook, placing the country ahead of the U.S. (50 percent), Russia (50 percent), the Czech Republic (49 percent) and Spain (49 percent).
Twitter has long been a favourite for marketers and PR companies looking to raise brand awareness, drive website footfall and boost sales of their favourite clients, but a recent study has revealed that there is a clear disconnect between what consumers want, and what marketers think they want, from social media, and this includes the channels where you will find them.
The Pitney Bowes Software study revealed that some 57 percent of marketing decision-makers use Twitter compared with just 31 percent of internet users worldwide.
Would it surprise you to learn that 93 percent of social media users know that Michael Phelps competes in swimming?
Yep, that Michael Phelps. The one with 22 medals, 18 of them gold. The winningest athlete in Olympic history. 3 percent of folks thought he’d collected that haul in track and field.
A new study has revealed that while Americans believe that social media has made them more informed and influential as citizens and customers, a large majority are skeptical about the trustworthiness of the information that they find on platforms such as Twitter and Facebook, as well as the motives of the political figures and corporations that use these channels.
Social media platforms such as Twitter and Facebook have rapidly integrated themselves into our everyday lives, with laptops and especially smartphones allowing anyone to read and publish status updates when and wherever they like.
But there have to be limits, right? Some boundaries?
Apparently not, as a new study has revealed that some people will stop doing almost anything to respond to that all-important tweet… even if they’re having sex.
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